Trade Marketing & Sales Support Manager, Theatrical Distribution, Italy, Amazon MGM Studios

Description

• Amazon MGM Studios seeks a Trade Marketing & Sales Support Manager for Theatrical Distribution in Italy who will be responsible for developing and executing co-operative trade marketing campaigns with

Description

• Amazon MGM Studios seeks a Trade Marketing & Sales Support Manager for Theatrical Distribution in Italy who will be responsible for developing and executing co-operative trade marketing campaigns with cinema circuits while providing essential sales support to maximize commercial performance across the theatrical slate. This dual-function role combines strategic marketing partnerships with operational sales execution, working closely with exhibitors to optimize both promotional impact and booking performance. The position translates release strategies into circuit-specific marketing activations while supporting session planning, bookings management, and box office analysis. This position reports to the Heads of Italy Theatrical Marketing & Distribution. The applicable collective agreement for this role is CBA for employees of Telecommunication Sector. The position is classified at level 7 or above, depending on the candidate's skills, competences and experience. Key job responsibilities Trade Marketing & Exhibitor Partnerships: - Develop and maintain strategic relationships with cinema circuit marketing teams to create effective and innovative marketing campaigns that connect target audiences for all theatrical releases - Negotiate co-op marketing agreements with circuits, including budget arrangements, sequential activation, flighting, promotional commitments and marketing deliverables - Coordinate joint and integrated promotional activities including in-cinema displays, website and lobby takeovers, premium format promotions, and digital signage campaigns, point of sale & concession campaigns - Coordinate the production and delivery of circuit-specific marketing assets including standees, posters, digital content and co-branded materials - Track and report on co-op marketing campaign effectiveness and return on investment by circuit - Provide market intelligence from circuit partners to inform marketing campaign development and sales negotiations - Support competitive intelligence across the Italy and key international markets, including promotional strategies and release positioning - Analyze correlation between marketing spend by circuit and box office and market share performance to optimize future campaigns - Coordinate with the Int’l Marketing team on extensions of global exhibitor initiatives and PLF partner materials - Manage trade marketing budgets and reconcile co-op marketing expenditures with cinema circuits including processing invoices and tracking payments for circuit marketing partnerships in coordination with Finance team Sales Support & Account Management: - Assist in executing sales strategies across theatrical releases that align with commercial objectives - Support and monitor independent exhibitor bookings, holdovers, ensuring accurate records of sales terms and payments in coordination with Finance team - Establish and cultivate strong working relationships with exhibitors, serving as a key point of contact for both marketing and sales matters Operations & Materials Management: - Partner with Sales & Operations to coordinate end-to-end delivery of materials, trailers, posters and promotional materials to exhibitors across Italy, coordinating with tech suppliers and Content Delivery Service providers - Manage the planning, production, classification and delivery of trailers and promotional assets across the Italy - Assist with premiere events, special screenings and experiential marketing activations in partnership with cinema circuits across the Italy - Create and implement strategic framework and execution of internal and external screening programs in collaboration with marketing, publicity, and social - Support the development and implementation of exhibitor conventions, trade shows and industry events including co-ordination and production of materials, on-site activations and presentation keynotes

Basic Qualifications

• - Experience with Microsoft office tools like Word, Excel, Outlook, and OneNote, or experience with computer skills, including proficiency in MS Office (Word, Excel, PowerPoint) - Experience communicating with a wide range of stakeholders, including colleagues and leadership, or experience with external customer interaction - Proven experience in theatrical trade marketing, cinema marketing, theatrical distribution, or sales in the entertainment industry - Demonstrated ability to build and maintain strong relationships with cinema circuit marketing teams and exhibitors - Proven experience negotiating co-operative marketing agreements and managing partnership budgets - Strong project management skills with ability to coordinate multiple campaigns and bookings simultaneously - Confidence working with spreadsheets, databases, sales tools and business intelligence platforms - Understanding of theatrical exhibition landscape, cinema marketing capabilities, and sales dynamics - Budget management experience with ability to track ROI and campaign effectiveness

Preferred Qualifications