Senior Product Manager

You

As Seed expands into new channels, the DTC member experience is evolving into our most strategic channel for long-term member value. This is where we can build deep, direct relationships, test high-impact experiences, and guide members through a personalized, science-backed wellness journey that no mass channel can replicate. This role exists to make that vision real — testing what makes the post-purchase journey meaningfully deeper, what drives retention with conviction, and how the experience evolves as Seed's portfolio and channels expand. You'll be at the center of those questions, with the autonomy to form a point of view and the accountability to prove it in the market.

You'll own the product experience for Seed's vast member ecosystem. This is the role responsible for making Seed's member experience the deepest, most scientifically grounded, and most personally valuable relationship in consumer health. You'll define what that experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution.

This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Brand, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats the member experience as a genuine differentiating product.

What You’ll Do:

• Own the end-to-end post-purchase member experience strategy — defining what Seed's member journey should look and feel like, how it evolves over time, and what we build to make it real
• Lead with a clear product vision, translating Seed's science, brand, and retention goals into an experience that earns sustained engagement
• Design and run short-cycle experiments that test strategic hypotheses about member behavior — generating real signal, not just shipping features
• Define the membership value architecture that is grounded in what members actually want and what moves retention
• Partner with Product Design to set the creative and strategic direction for member-facing experiences
• Collaborate with Growth Product on the funnel-to-member handoff and cross-sell positioning within the member journey
• Contribute to multi-category brand expansion by exploring what members want, how multi-product subscription behaviors develop, and where the experience needs to evolve to support portfolio expansion
• Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels 
• Present member experience strategy and experiment results to leadership with clarity and conviction

Who You Are:

• You have 7+ years of product management experience, with significant depth in post-purchase, member, subscriber, or retention-focused product work
• You've defined experience strategy from ambiguity — not just optimized an existing product, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction, not just managing delivery. Design, engineering, and brand partners look to you for the "what" and "why," not just the "when"
• You have experience in subscription or membership businesses at meaningful scale, and you understand that retention is an experience problem
• You're analytically fluent — comfortable with cohort analysis, LTV modeling, and experiment design — and you use data to sharpen strategic bets, not just measure outputs
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or kill it — you don't let it drift
• You're opinionated and substantive in your thinking, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders, cross-functional partners, and your own team
• Bonus: experience in DTC e-commerce, health/wellness, or consumer brands with premium positioning; familiarity with Shopify ecosystem or subscription platforms; exposure to content-as-product or personalization systems

The annual pay range for this full-time position is $180k-$195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.

You

As Seed expands into new channels, the DTC member experience is evolving into our most strategic channel for long-term member value. This is where we can build deep, direct relationships, test high-impact experiences, and guide members through a personalized, science-backed wellness journey that no mass channel can replicate. This role exists to make that vision real — testing what makes the post-purchase journey meaningfully deeper, what drives retention with conviction, and how the experience evolves as Seed's portfolio and channels expand. You'll be at the center of those questions, with the autonomy to form a point of view and the accountability to prove it in the market.

You'll own the product experience for Seed's vast member ecosystem. This is the role responsible for making Seed's member experience the deepest, most scientifically grounded, and most personally valuable relationship in consumer health. You'll define what that experience should become, build the strategy to get there, and lead cross-functional teams to bring it to life through rapid experimentation and decisive execution.

This role reports to the VP of Digital Product and partners closely with Product Design, Engineering, Brand, Lifecycle Marketing, and Growth. It requires someone who leads with strategic conviction, moves with urgency, and treats the member experience as a genuine differentiating product.

What You’ll Do:

• Own the end-to-end post-purchase member experience strategy — defining what Seed's member journey should look and feel like, how it evolves over time, and what we build to make it real
• Lead with a clear product vision, translating Seed's science, brand, and retention goals into an experience that earns sustained engagement
• Design and run short-cycle experiments that test strategic hypotheses about member behavior — generating real signal, not just shipping features
• Define the membership value architecture that is grounded in what members actually want and what moves retention
• Partner with Product Design to set the creative and strategic direction for member-facing experiences
• Collaborate with Growth Product on the funnel-to-member handoff and cross-sell positioning within the member journey
• Contribute to multi-category brand expansion by exploring what members want, how multi-product subscription behaviors develop, and where the experience needs to evolve to support portfolio expansion
• Inform how Seed's owned digital experience evolves alongside emerging agentic commerce channels 
• Present member experience strategy and experiment results to leadership with clarity and conviction

Who You Are:

• You have 7+ years of product management experience, with significant depth in post-purchase, member, subscriber, or retention-focused product work
• You've defined experience strategy from ambiguity — not just optimized an existing product, but articulated what it should become and built organizational conviction around your vision
• You lead cross-functional teams by setting strategic direction, not just managing delivery. Design, engineering, and brand partners look to you for the "what" and "why," not just the "when"
• You have experience in subscription or membership businesses at meaningful scale, and you understand that retention is an experience problem
• You're analytically fluent — comfortable with cohort analysis, LTV modeling, and experiment design — and you use data to sharpen strategic bets, not just measure outputs
• You operate with urgency and proactive judgment. When work stalls, you reframe, escalate, or kill it — you don't let it drift
• You're opinionated and substantive in your thinking, but intellectually honest. You form strong hypotheses, defend them with reasoning, and update them when evidence says otherwise
• You're a clear, structured communicator who can make complex strategy legible to senior stakeholders, cross-functional partners, and your own team
• Bonus: experience in DTC e-commerce, health/wellness, or consumer brands with premium positioning; familiarity with Shopify ecosystem or subscription platforms; exposure to content-as-product or personalization systems

The annual pay range for this full-time position is $180k-$195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.