Senior Paid Search Manager (Google Ads & Microsoft Ads)

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Search Manager (Google Ads & Microsoft Ads) based in Germany. Join a remote-first team building and scaling innovative digital products for international markets. In this role, you will take full ownership of paid search acquisition, driving customer growth through data-driven campaign management across Google Ads and Microsoft Ads. Working closely with product, analytics, and growth specialists, you'll shape acquisition strategies from the ground up while managing significant advertising budgets. You'll have the opportunity to influence business performance through continuous experimentation, optimization, and strategic decision-making in a fast-paced, entrepreneurial environment. This position is ideal for a hands-on performance marketing expert who thrives on autonomy, analytical thinking, and measurable business impact.
• Accountabilities Own the end-to-end paid search strategy across Google Ads and Microsoft Ads, ensuring sustainable customer acquisition and business growth. Build, launch, manage, and scale search campaigns across multiple international markets while optimizing campaign structure, keyword strategy, bidding, budgeting, and pacing. Monitor and analyze campaign performance using advertising platforms alongside internal business and revenue metrics to drive informed optimization decisions. Continuously improve campaign efficiency through keyword expansion, search query analysis, A/B testing, and ongoing account optimization. Collaborate with product, analytics, and growth teams to improve landing pages, conversion rates, and overall acquisition performance. Ensure accurate conversion tracking while understanding attribution models and validating advertising data against internal reporting systems. Manage account health by overseeing billing, policy compliance, issue resolution, and platform best practices. Present campaign performance, optimization initiatives, and strategic recommendations clearly to internal stakeholders. Requirements Minimum of 4 years of hands-on experience managing paid search campaigns in a performance marketing environment. Advanced expertise with Google Ads and practical experience managing Microsoft Ads campaigns. Proven experience managing substantial advertising budgets while maintaining strong return on investment and acquisition efficiency. Deep understanding of campaign architecture, keyword management, bidding strategies, automation, budget pacing, and optimization techniques. Strong knowledge of conversion tracking, server-side tracking, attribution models, and performance measurement methodologies. Experience validating advertising platform data against internal analytics, business intelligence, or backend reporting. Strong analytical mindset with the ability to make fast, data-driven decisions based on performance insights. Experience working with B2C subscription businesses, digital products, SaaS, or large-scale e-commerce organizations. Excellent communication and stakeholder management skills with the ability to collaborate effectively across cross-functional teams. Experience with Meta Ads, TikTok Ads, SQL, BI tools, advertising policy management, or multi-entity account structures is considered an advantage. Benefits Fully remote position within Europe. Full-time B2B contract. Flexible working hours with a strong focus on autonomy and ownership. 22 paid vacation days in addition to local public holidays. Opportunity to join and help shape a newly established business unit from its earliest stages. High level of responsibility with direct influence on product growth and acquisition strategy. Close collaboration with experienced product, analytics, and growth professionals. Dynamic, fast-paced environment focused on experimentation, innovation, and measurable results.
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