Senior Manager, Influencer and Partnerships

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Influencer and Partnerships based in United States. This is a high-impact, dual-focus marketing leadership role responsible for shaping both influencer marketing and brand partnerships strategy for a fast-growing wellness brand. The Senior Manager will own the evolution of influencer programs while building a scalable partnerships function from the ground up, driving cultural relevance and brand awareness across multiple channels. You will lead both organic and paid influencer initiatives, as well as end-to-end brand collaborations with aligned lifestyle, wellness, and media partners. The role requires a strong mix of strategic thinking, hands-on execution, and relationship-building expertise in the creator economy. You will collaborate closely with internal marketing, social, and brand teams to ensure fully integrated, high-performing campaigns. This is a highly autonomous role suited for a builder who thrives in white space and enjoys creating structure where none exists. The environment is fast-paced, creative, and mission-driven, with a strong emphasis on measurable impact and cultural storytelling.
• Accountabilities: Own and evolve the end-to-end influencer marketing strategy, including organic seeding, seasonal campaigns, paid influencer programs, and always-on creator initiatives aligned with brand and social objectives. Lead execution across influencer partnerships, including sourcing, negotiation, contracting, briefing, campaign management, and performance reporting. Collaborate with internal marketing, brand, and social teams to ensure influencer initiatives are fully integrated into 360° campaigns and aligned with broader storytelling priorities. Build, launch, and scale the brand partnerships function, creating frameworks, processes, and pipelines for identifying and executing strategic collaborations. Develop and manage co-marketing partnerships with wellness, fitness, lifestyle, and media brands, overseeing end-to-end execution from outreach through reporting. Own influencer and partnership budgets, ensuring efficient allocation of resources and optimization of ROI across campaigns. Establish KPIs, reporting structures, and performance insights to measure impact, refine strategy, and communicate results to leadership. Requirements: 5–7+ years of experience in influencer marketing, brand partnerships, or integrated marketing roles, ideally within CPG, wellness, nutrition, or lifestyle industries. Proven track record of building and scaling influencer programs across both organic and paid channels. Hands-on experience managing brand partnerships end-to-end, including sourcing opportunities, negotiating agreements, and executing campaigns. Strong understanding of the creator economy, social media platforms, and content performance dynamics. Experience building or launching new partnership functions or programs in fast-moving, less structured environments. Excellent communication, negotiation, and relationship-building skills with both internal teams and external partners. Highly organized, self-directed, and comfortable managing multiple concurrent programs with measurable business outcomes. Benefits: Competitive salary range of $120,000 – $140,000 annually Annual performance-based bonus eligibility Health, dental, and vision insurance 401(k) retirement plan Paid time off and company holidays Short-term and long-term disability coverage Life insurance and AD&D coverage Paid caregiver leave benefits (primary and secondary) Opportunity to help build and scale a high-growth, purpose-driven wellness brand
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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