Senior Amazon PPC Lead
Activate Talent • South Africa • Mexico
Posted: February 25, 2026
Job Description
Role: Senior Amazon PPC Lead
Working Schedule: PST US Hours
Location: Remote
About the Role
We are seeking a highly experienced Amazon PPC leader to fully own and scale one of our fastest-growing revenue channels. This is a high-impact, hands-on role responsible for driving both efficiency and aggressive growth through strategic Amazon advertising.
With significant monthly ad spend already in place and plans to scale further, this position will play a critical role in unlocking the next phase of profitable growth. The ideal candidate is both a strategic thinker and a hands-on operator who thrives in ownership roles, understands full-funnel Amazon advertising, and has successfully managed large-scale budgets.
Key Responsibilities
Amazon PPC Strategy & Ownership
- Fully own Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP (if applicable).
- Develop and execute a scalable roadmap to improve efficiency, incrementality, and overall revenue contribution.
- Identify growth opportunities across keyword expansion, new product launches, and category scaling.
- Build and maintain a long-term strategy for Amazon as a core growth engine.
Budget Management & Optimization
- Manage and optimize a large monthly advertising budget with plans for continued scaling.
- Continuously improve key performance metrics including TACOS, ACOS, ROAS, and contribution margin.
- Implement advanced bid strategies and campaign structures to maximize performance.
- Dynamically allocate spend based on performance data, inventory levels, and business priorities.
Performance Analysis & Experimentation
- Conduct deep performance analysis to identify optimization opportunities and inefficiencies.
- Design and execute structured testing frameworks across keywords, creatives, placements, and campaign types.
- Translate data into clear insights and actionable recommendations for leadership.
Cross-Functional Collaboration
- Partner closely with merchandising, inventory planning, and creative teams to align advertising strategy with product priorities.
- Collaborate with analytics and finance stakeholders to ensure accurate attribution and profitability tracking.
- Support new product launches with full-funnel advertising strategies.
Reporting & Forecasting
- Build forecasting models to project spend, revenue, and efficiency at scale.
- Deliver clear weekly and monthly performance reports with strategic insights.
- Define and track KPIs aligned with broader company growth goals.
- 7+ years of Amazon PPC experience with deep platform expertise.
- Proven success managing large monthly ad budgets (typically $300K+).
- Experience owning Amazon as a major revenue channel for a high-growth DTC or consumer brand.
- Strong understanding of TACOS, contribution margin, incrementality, and full-funnel Amazon strategy.
- Advanced expertise in campaign structuring, bid optimization, and scaling frameworks.
- Highly analytical with strong Excel or Google Sheets skills.
- Hands-on operator comfortable executing while setting long-term strategy.
- Experience with Amazon advertising tools and platforms is a plus.
Additional Content
Role: Senior Amazon PPC Lead
Working Schedule: PST US Hours
Location: Remote
About the Role
We are seeking a highly experienced Amazon PPC leader to fully own and scale one of our fastest-growing revenue channels. This is a high-impact, hands-on role responsible for driving both efficiency and aggressive growth through strategic Amazon advertising.
With significant monthly ad spend already in place and plans to scale further, this position will play a critical role in unlocking the next phase of profitable growth. The ideal candidate is both a strategic thinker and a hands-on operator who thrives in ownership roles, understands full-funnel Amazon advertising, and has successfully managed large-scale budgets.
Key Responsibilities
Amazon PPC Strategy & Ownership
- Fully own Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP (if applicable).
- Develop and execute a scalable roadmap to improve efficiency, incrementality, and overall revenue contribution.
- Identify growth opportunities across keyword expansion, new product launches, and category scaling.
- Build and maintain a long-term strategy for Amazon as a core growth engine.
Budget Management & Optimization
- Manage and optimize a large monthly advertising budget with plans for continued scaling.
- Continuously improve key performance metrics including TACOS, ACOS, ROAS, and contribution margin.
- Implement advanced bid strategies and campaign structures to maximize performance.
- Dynamically allocate spend based on performance data, inventory levels, and business priorities.
Performance Analysis & Experimentation
- Conduct deep performance analysis to identify optimization opportunities and inefficiencies.
- Design and execute structured testing frameworks across keywords, creatives, placements, and campaign types.
- Translate data into clear insights and actionable recommendations for leadership.
Cross-Functional Collaboration
- Partner closely with merchandising, inventory planning, and creative teams to align advertising strategy with product priorities.
- Collaborate with analytics and finance stakeholders to ensure accurate attribution and profitability tracking.
- Support new product launches with full-funnel advertising strategies.
Reporting & Forecasting
- Build forecasting models to project spend, revenue, and efficiency at scale.
- Deliver clear weekly and monthly performance reports with strategic insights.
- Define and track KPIs aligned with broader company growth goals.
- 7+ years of Amazon PPC experience with deep platform expertise.
- Proven success managing large monthly ad budgets (typically $300K+).
- Experience owning Amazon as a major revenue channel for a high-growth DTC or consumer brand.
- Strong understanding of TACOS, contribution margin, incrementality, and full-funnel Amazon strategy.
- Advanced expertise in campaign structuring, bid optimization, and scaling frameworks.
- Highly analytical with strong Excel or Google Sheets skills.
- Hands-on operator comfortable executing while setting long-term strategy.
- Experience with Amazon advertising tools and platforms is a plus.