Senior ABM Manager, CMHK Marketing
Amazon • Shanghai, CHN
No Relocation
Posted: February 24, 2026
Additional Content
Description
- Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role
Description
- Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. Key job responsibilities • Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact • Partner with sales teams to translate account priorities into effective marketing programs • Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization • Execute multi-channel programs (events, digital, direct) that deliver personalized account experiences • Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts • Drive operational excellence through standardized processes, documentation, and best practices • Track and report on program performance, using data to optimize and scale successful approaches • Manage program budgets effectively, demonstrating frugality while maximizing impact • Collaborate with global ABM community to share learnings and adopt proven practices
Basic Qualifications
- - 9+ years of professional non-internship marketing experience - 7+ years of developing and managing acquisition marketing or channel programs experience - Experience building, executing and scaling cross-functional marketing programs - Experience in a business-to-business (B2B) environment, high-tech products/services - Experience using data and metrics to drive improvements - Experience communicating results to stakeholders
Preferred Qualifications
- - Experience driving direction and alignment with large cross-functional teams and agency partners - Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.