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Sales Development Representative (DACH market)

CoduranceSpain


No Relocation

Posted: January 21, 2026

Job Description

We are looking for a Sales Development Representative (SDR), also known as an Executive Account Manager or Inside Sales. This sales role is geared towards lead generation and is responsible for creating new business opportunities for the company by identifying, prospecting, and qualifying potential clients in our target sectors.

This role will be the first contact in the sales process, connecting our technology consulting solutions with the needs of our client organizations. Their primary focus will be active lead generation, constantly seeking new leads, building relationships, and paving the way for the rest of the team.

Objectives of the role:

  • Increase the sales pipeline with qualified leads from the DACH market.
  • Identify opportunities in companies that can benefit from technology consulting, digital transformation, and IT solutions.
  • Nurture the prospect database and keep the information updated in the corporate CRM.
  • Serve as a bridge between marketing and sales, ensuring a continuous flow of opportunities.

Main responsibilities

  • Identify and segment the target market based on the service portfolio (cloud, cybersecurity, data, AI, infrastructure, digital consulting, etc.).
  • Lead generation: conduct active outbound prospecting through calls, emails, LinkedIn, and events.
  • Qualify leads according to BANT/MEDDIC criteria or similar.
  • Manage and update information in the CRM (Salesforce, HubSpot, Pipedrive, etc.).
  • Coordinate meetings between qualified prospects and the sales team.
  • Collaborate with the Marketing team to refine messaging, campaigns, and content.
  • Analyze metrics (conversion rate, response rate, MQL→SQL) and propose improvements.
  • Represent the company at trade shows or technology events, when necessary.
We are looking for a Sales Development Representative (SDR), also known as an Executive Account Manager or Inside Sales. This sales role is geared towards lead generation and is responsible for creating new business opportunities for the company by ide...

  • Native level of German, advanced level of English (spoken and written) and the equivalent of a B1 or more in Spanish.
  • At least 1-3 years in B2B sales, preferably in technology consulting, SaaS, or IT services.
  • Knowledge of consultative selling methodologies and B2B prospecting.
  • Proficiency in using automation and CRM tools (HubSpot, Salesforce, Outreach, LinkedIn Sales Navigator, Apollo, etc.).
  • Excellent communication and sales storytelling skills.
  • Strong results orientation, resilience, and a growth mindset (hunter mindset).
  • Proactive and self-motivated.

Additional Content

We are looking for a Sales Development Representative (SDR), also known as an Executive Account Manager or Inside Sales. This sales role is geared towards lead generation and is responsible for creating new business opportunities for the company by identifying, prospecting, and qualifying potential clients in our target sectors.

This role will be the first contact in the sales process, connecting our technology consulting solutions with the needs of our client organizations. Their primary focus will be active lead generation, constantly seeking new leads, building relationships, and paving the way for the rest of the team.

Objectives of the role:

  • Increase the sales pipeline with qualified leads from the DACH market.
  • Identify opportunities in companies that can benefit from technology consulting, digital transformation, and IT solutions.
  • Nurture the prospect database and keep the information updated in the corporate CRM.
  • Serve as a bridge between marketing and sales, ensuring a continuous flow of opportunities.

Main responsibilities

  • Identify and segment the target market based on the service portfolio (cloud, cybersecurity, data, AI, infrastructure, digital consulting, etc.).
  • Lead generation: conduct active outbound prospecting through calls, emails, LinkedIn, and events.
  • Qualify leads according to BANT/MEDDIC criteria or similar.
  • Manage and update information in the CRM (Salesforce, HubSpot, Pipedrive, etc.).
  • Coordinate meetings between qualified prospects and the sales team.
  • Collaborate with the Marketing team to refine messaging, campaigns, and content.
  • Analyze metrics (conversion rate, response rate, MQL→SQL) and propose improvements.
  • Represent the company at trade shows or technology events, when necessary.
We are looking for a Sales Development Representative (SDR), also known as an Executive Account Manager or Inside Sales. This sales role is geared towards lead generation and is responsible for creating new business opportunities for the company by ide...

  • Native level of German, advanced level of English (spoken and written) and the equivalent of a B1 or more in Spanish.
  • At least 1-3 years in B2B sales, preferably in technology consulting, SaaS, or IT services.
  • Knowledge of consultative selling methodologies and B2B prospecting.
  • Proficiency in using automation and CRM tools (HubSpot, Salesforce, Outreach, LinkedIn Sales Navigator, Apollo, etc.).
  • Excellent communication and sales storytelling skills.
  • Strong results orientation, resilience, and a growth mindset (hunter mindset).
  • Proactive and self-motivated.