Partner Growth Manager

Apollo's agency partner ecosystem is both large and diverse — thousands of partners ranging from solopreneurs and independent consultants up through large lead generation, RevOps, and AI go-to-market agencies. We're hiring the first person to own the long tail of that ecosystem: the population too large to manage one relationship at a time, but too important to leave unmanaged.

This is not a traditional partner management role. It's a growth marketing role that happens to be responsible for partners instead of end customers. You'll treat the agency population the way a growth marketer treats a customer base — segmented, measured, and moved through a funnel — and build the one-to-many systems that move thousands of partners through acquisition, activation, engagement, and retention at once. You won't carry a book of named accounts, and you'll be judged on funnel metrics, not on how many partners you know by name.

What you'll do:

1. Own the Long-Tail Partner Funnel

• Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end
• Define and own the metrics that matter — activation rate, time-to-first-deal, partner-sourced pipeline, engagement/certification rates, retention and dormancy by cohort — and report on program health the way a growth marketer reports on funnel health
• Identify where the scaled motion should hand off to human-managed relationships (by tier, spend, or engagement threshold), and partner with the Solution Partner Program team to keep that line clean

2. Build the Scaled, Automated Motion

• Design and run tiered, automated programs that move partners through onboarding, certification, and ongoing engagement without manual, one-to-one intervention
• Build and maintain the partner segmentation model — activity level, certification status, deal registration, referral volume, account overlap — to determine which automated motion each partner or tier receives
• Own PartnerStack as the operational backbone for partner enrollment, tiering, commissions, and program administration, and use it to trigger and manage lifecycle programs at scale
• Continuously test and iterate on program mechanics — segmentation cuts, messaging, sequencing, incentive triggers — to improve conversion at each stage of the funnel

3. Turn Ecosystem Data Into Growth Signal

• Use Crossbeam account-mapping data to surface overlap signal across partners, customers, and prospects
• Translate that signal into automated, partner-facing nudges and internal routing — not manual account review

4. Fuel the Motion With Content, at Scale

• Partner with Partner Marketing to develop content relevant to the agency ecosystem — enablement material, product updates, co-marketing assets
• Distribute that content at scale across the partner base, rather than partner by partner

Minimum Qualifications

• Background in growth marketing, lifecycle marketing, or PLG customer marketing — not channel/partnerships management. You've run programs against thousands of accounts or users, not dozens
• Fluent in funnel math: activation, conversion, retention, cohort churn. You think in rates and segments, and you can pull and interpret your own data
• Fluency with PartnerStack (partner operations, tiering, commissions) and Crossbeam (account overlap/mapping), or the demonstrated ability to ramp on comparable tools quickly
• Track record designing a program once and letting automation and segmentation carry it across a large population, rather than personally executing outreach at scale
• Comfortable partnering with a marketing function to produce and distribute content, without owning content creation personally

Preferred Qualifications

• Experience with marketing automation/lifecycle tooling (Apollo uses Customer.io internally); experience with a comparable platform such as Braze, Iterable, or HubSpot workflows is transferable
• Experience in a self-serve/PLG motion, developer or app ecosystem growth role, or a role running a tiered partner program where segmentation — not manual review — determined the partner experience
• Prior experience at a high-growth B2B SaaS company with a product-led or sales-led motion

Apollo's agency partner ecosystem is both large and diverse — thousands of partners ranging from solopreneurs and independent consultants up through large lead generation, RevOps, and AI go-to-market agencies. We're hiring the first person to own the long tail of that ecosystem: the population too large to manage one relationship at a time, but too important to leave unmanaged.

This is not a traditional partner management role. It's a growth marketing role that happens to be responsible for partners instead of end customers. You'll treat the agency population the way a growth marketer treats a customer base — segmented, measured, and moved through a funnel — and build the one-to-many systems that move thousands of partners through acquisition, activation, engagement, and retention at once. You won't carry a book of named accounts, and you'll be judged on funnel metrics, not on how many partners you know by name.

What you'll do:

1. Own the Long-Tail Partner Funnel

• Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end
• Define and own the metrics that matter — activation rate, time-to-first-deal, partner-sourced pipeline, engagement/certification rates, retention and dormancy by cohort — and report on program health the way a growth marketer reports on funnel health
• Identify where the scaled motion should hand off to human-managed relationships (by tier, spend, or engagement threshold), and partner with the Solution Partner Program team to keep that line clean

2. Build the Scaled, Automated Motion

• Design and run tiered, automated programs that move partners through onboarding, certification, and ongoing engagement without manual, one-to-one intervention
• Build and maintain the partner segmentation model — activity level, certification status, deal registration, referral volume, account overlap — to determine which automated motion each partner or tier receives
• Own PartnerStack as the operational backbone for partner enrollment, tiering, commissions, and program administration, and use it to trigger and manage lifecycle programs at scale
• Continuously test and iterate on program mechanics — segmentation cuts, messaging, sequencing, incentive triggers — to improve conversion at each stage of the funnel

3. Turn Ecosystem Data Into Growth Signal

• Use Crossbeam account-mapping data to surface overlap signal across partners, customers, and prospects
• Translate that signal into automated, partner-facing nudges and internal routing — not manual account review

4. Fuel the Motion With Content, at Scale

• Partner with Partner Marketing to develop content relevant to the agency ecosystem — enablement material, product updates, co-marketing assets
• Distribute that content at scale across the partner base, rather than partner by partner

Minimum Qualifications

• Background in growth marketing, lifecycle marketing, or PLG customer marketing — not channel/partnerships management. You've run programs against thousands of accounts or users, not dozens
• Fluent in funnel math: activation, conversion, retention, cohort churn. You think in rates and segments, and you can pull and interpret your own data
• Fluency with PartnerStack (partner operations, tiering, commissions) and Crossbeam (account overlap/mapping), or the demonstrated ability to ramp on comparable tools quickly
• Track record designing a program once and letting automation and segmentation carry it across a large population, rather than personally executing outreach at scale
• Comfortable partnering with a marketing function to produce and distribute content, without owning content creation personally

Preferred Qualifications

• Experience with marketing automation/lifecycle tooling (Apollo uses Customer.io internally); experience with a comparable platform such as Braze, Iterable, or HubSpot workflows is transferable
• Experience in a self-serve/PLG motion, developer or app ecosystem growth role, or a role running a tiered partner program where segmentation — not manual review — determined the partner experience
• Prior experience at a high-growth B2B SaaS company with a product-led or sales-led motion