Paid Media Specialist (Meta and Google) - Work from Home / Dayshift

• Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms.
• Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
• Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
• Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
• Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
• Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
• Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
• Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
• Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
• Produce regular performance reports with clear insights and actionable recommendations.
• Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution.
• Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches).
• Other roles specific duties as they arise.

Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms. Develop and execute search-led acquisition strategies to increase high-intent patient enquiries. Create campaigns from scratch, including keyword research, audienc...

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of hands-on experience managing paid media campaigns.
• Strong experience with Google Ads and Meta Business Suite.
• Proven ability to build campaigns from scratch and manage them through to optimisation.
• Strong understanding of paid media fundamentals, including targeting, budgeting, bidding strategies, and performance optimisation.
• Experience analysing campaign data and translating insights into actionable improvements.
• Ability to manage multiple campaigns and priorities in a performance-driven environment.
• Strong attention to detail and analytical thinking skills.
• Good written communication skills, particularly for ad copy and reporting.
• Ability to work independently and take ownership of campaign performance.
• Basic video editing skills (any platform or tool) is advantageous.
• Experience in healthcare, allied health, or local service-based marketing.
• Familiarity with landing page optimisation and conversion rate improvement desirable.
• Interest in AI-driven marketing tools and automation a plus.

• Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms.
• Develop and execute search-led acquisition strategies to increase high-intent patient enquiries.
• Create campaigns from scratch, including keyword research, audience targeting, ad copy, and campaign structure.
• Optimise live campaigns based on performance data, focusing on lead quality, cost per acquisition, and ROI.
• Monitor and analyse campaign performance, identifying trends, issues, and opportunities for improvement.
• Adjust budgets, bidding strategies, and targeting to maximise performance across channels.
• Collaborate with internal stakeholders to align campaigns with business goals and service offerings.
• Support the transition from a Meta-heavy strategy to a more balanced, search-led marketing approach.
• Test and iterate on creatives, messaging, and landing page alignment to improve conversion rates.
• Produce regular performance reports with clear insights and actionable recommendations.
• Reduce reliance on internal team members for day-to-day campaign management by taking ownership of paid media execution.
• Stay up to date with platform updates, paid media trends, and emerging tools (including AI-driven marketing approaches).
• Other roles specific duties as they arise.

Plan, build, and manage paid advertising campaigns across Google Ads and Meta platforms. Develop and execute search-led acquisition strategies to increase high-intent patient enquiries. Create campaigns from scratch, including keyword research, audienc...

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of hands-on experience managing paid media campaigns.
• Strong experience with Google Ads and Meta Business Suite.
• Proven ability to build campaigns from scratch and manage them through to optimisation.
• Strong understanding of paid media fundamentals, including targeting, budgeting, bidding strategies, and performance optimisation.
• Experience analysing campaign data and translating insights into actionable improvements.
• Ability to manage multiple campaigns and priorities in a performance-driven environment.
• Strong attention to detail and analytical thinking skills.
• Good written communication skills, particularly for ad copy and reporting.
• Ability to work independently and take ownership of campaign performance.
• Basic video editing skills (any platform or tool) is advantageous.
• Experience in healthcare, allied health, or local service-based marketing.
• Familiarity with landing page optimisation and conversion rate improvement desirable.
• Interest in AI-driven marketing tools and automation a plus.