Marketing, Senior Director Sales Enablement

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing, Senior Director Sales Enablement based in United States. This is a high-visibility leadership opportunity to build and lead a Sales Programs & Collateral function within a complex B2B/B2G environment. You will translate technical expertise, customer insights, and market intelligence into compelling sales narratives that influence major pursuits. The role combines strategic leadership with hands-on involvement in proposals, case studies, presentations, white papers, and executive-facing materials. You will partner closely with sales leaders, strategic account teams, marketing, technical experts, and executive stakeholders to accelerate revenue growth. A key focus will be creating scalable playbooks, content systems, and AI-enabled workflows that increase the speed and quality of sales enablement. You will also lead a small senior team while establishing measurement frameworks that connect content directly to pipeline and closed-won business. This is an ideal role for a commercially minded marketing leader who thrives at the intersection of strategy, storytelling, technology, and revenue.
• Accountabilities: Build and lead the Sales Programs & Collateral function, establishing its strategy, priorities, operating model, and roadmap. Own the development of high-impact proposals, RFP responses, case studies, sales decks, white papers, presentations, and other materials supporting major pursuits and strategic accounts. Create repeatable playbooks, templates, frameworks, and asset libraries that enable the team to produce high-quality, consistent, and on-brand content at scale. Partner with commercial, technical, marketing, and subject-matter experts to lead complex, multi-capability pursuits and translate technical capabilities into compelling customer value propositions. Turn customer insights, market trends, and competitive intelligence into differentiated narratives, positioning, sales plays, and value-based selling frameworks. Serve as a strategic marketing advisor to senior sales leaders and strategic account managers, helping shape pursuit strategy, competitive positioning, and content sequencing throughout the deal cycle. Develop executive-level sales narratives, messaging, and talking points for strategic opportunities and customer relationships. Lead and develop a small team of technical/proposal writers and collateral specialists, fostering high standards, collaboration, and continuous improvement. Design and implement AI-enabled systems and workflows that improve content personalization, production efficiency, scalability, and consistency. Establish reporting and measurement practices that connect sales enablement activities and collateral to pipeline, revenue, and business outcomes. Collaborate with Marketing Operations and Analytics to track performance and continuously optimize enablement programs. Support broader cross-functional initiatives and contribute to the evolution of the overall go-to-market strategy. Requirements: 10+ years of experience in product marketing, sales enablement, revenue marketing, or related GTM functions, preferably within complex, long-cycle B2B or B2G environments. Proven track record of developing sales narratives, sales plays, enablement programs, and collateral that have demonstrably influenced pipeline or revenue. Significant experience partnering directly with sales leadership, strategic account managers, executives, and technical stakeholders on active pursuits. Strong understanding of complex B2B/B2G buying cycles and the ability to translate sophisticated technical capabilities into clear, compelling customer outcomes. Demonstrated ability to develop positioning and messaging informed by customer insights, competitive intelligence, and market trends. Working fluency with AI-enabled content-generation, personalization, and workflow tools, with the ability to apply AI strategically to scale enablement programs. Exceptional written, verbal, presentation, and storytelling skills, with the executive presence required to influence senior stakeholders. Strong strategic thinking, commercial orientation, and ability to connect marketing activities to measurable business results. Proven people leadership experience, with the ability to coach and develop high-performing specialists. Highly organized and capable of managing multiple complex priorities in a fast-paced, deadline-driven environment. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience. Ability to work collaboratively across functions while operating with autonomy, sound judgment, and strong ownership. Benefits: Base salary range of $176,069.88–$264,104.82 USD per year, depending on experience, skills, qualifications, internal equity, and geographic location. Eligibility for annual incentive compensation and/or long-term incentives, subject to applicable company plans. Comprehensive medical, dental, and vision insurance. Retirement benefits. Paid time off. Employee ownership and participation in the financial rewards of company success. Commitment to an inclusive, equitable, and respectful workplace. Reasonable accommodations available for qualified individuals with disabilities throughout the hiring process.
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