Head of Retention for an Ecommerce Brand - (US-Based/Remote)
Paired • United States
Posted: April 20, 2026
Job Description
Paired is a global staffing and recruiting agency dedicated to pairing top-tier talent with outstanding remote job opportunities. We are currently seeking a Head of Retention for a US-based company. This remote position allows you to contribute creatively while working from anywhere.
This is a director-level role for someone who truly understands how retention drives revenue in ecommerce. You don’t just run email and SMS — you architect full-funnel lifecycle systems that increase LTV, repeat purchase rate, and subscription growth.
Key Responsibilities
- Own and lead the full retention strategy across email, SMS, subscriptions, and lifecycle marketing
- Build and optimize end-to-end customer journeys (acquisition → post-purchase → repeat → subscription → winback)
- Drive meaningful increases in LTV, repeat purchase rate, and retention revenue
- Manage and evolve email and SMS programs (flows, campaigns, segmentation, deliverability)
- Design and optimize subscription strategies (conversion, retention, churn reduction, upsells)
- Analyze and improve all key retention metrics (cohorts, churn, AOV, purchase frequency, CAC:LTV)
- Build advanced segmentation and personalization strategies
- Continuously test and iterate on offers, messaging, and timing
- Collaborate with creative, growth, and product teams to align lifecycle with brand and acquisition
- Own retention forecasting and performance reporting
- Proven experience at a director or head-of level in retention/lifecycle marketing
- Deep understanding of full-funnel lifecycle strategy, not just channel execution
- Strong experience with email + SMS platforms (e.g., Klaviyo, Attentive, Postscript, etc.)
- Extensive experience with subscription models (DTC subscriptions, churn reduction, upsell flows)
- Track record of significantly improving retention metrics and LTV
- Experience in health, wellness, or similar consumer categories
Additional Content
Paired is a global staffing and recruiting agency dedicated to pairing top-tier talent with outstanding remote job opportunities. We are currently seeking a Head of Retention for a US-based company. This remote position allows you to contribute creatively while working from anywhere.
This is a director-level role for someone who truly understands how retention drives revenue in ecommerce. You don’t just run email and SMS — you architect full-funnel lifecycle systems that increase LTV, repeat purchase rate, and subscription growth.
Key Responsibilities
- Own and lead the full retention strategy across email, SMS, subscriptions, and lifecycle marketing
- Build and optimize end-to-end customer journeys (acquisition → post-purchase → repeat → subscription → winback)
- Drive meaningful increases in LTV, repeat purchase rate, and retention revenue
- Manage and evolve email and SMS programs (flows, campaigns, segmentation, deliverability)
- Design and optimize subscription strategies (conversion, retention, churn reduction, upsells)
- Analyze and improve all key retention metrics (cohorts, churn, AOV, purchase frequency, CAC:LTV)
- Build advanced segmentation and personalization strategies
- Continuously test and iterate on offers, messaging, and timing
- Collaborate with creative, growth, and product teams to align lifecycle with brand and acquisition
- Own retention forecasting and performance reporting
- Proven experience at a director or head-of level in retention/lifecycle marketing
- Deep understanding of full-funnel lifecycle strategy, not just channel execution
- Strong experience with email + SMS platforms (e.g., Klaviyo, Attentive, Postscript, etc.)
- Extensive experience with subscription models (DTC subscriptions, churn reduction, upsell flows)
- Track record of significantly improving retention metrics and LTV
- Experience in health, wellness, or similar consumer categories