Head of E-Commerce - Health & Wellness

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)

Hi-Altitude Brands is seeking an exceptional Head of Ecommerce to own on-site revenue and the storefront experience for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people

feel their best, so they can fully enjoy life’s meaningful moments.

This is a CGO direct report with a focused mandate: own the Shopify Plus storefront, marketplace presence, and SEO authority that convert traffic into revenue. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Head of Ecommerce builds the on-site revenue layer that maximizes conversion, AOV, and post-purchase value across DTC and marketplace channels, partnering with the Head of CRO on testing strategy and the Director of Lifecycle on subscription and retention experience.

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)Hi-Altitude Brands is seeking an exceptional Head of Ecommerce to own on-site revenue and the storefront experience for our flagship brand, Stonehenge Health, and fu...

Storefront Strategy and Site Experience

• Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience

• Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design

• Partner with the creative team on landing pages, PDPs, and conversion-focused design

• Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings

• Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure

• Own mobile-first UX optimization, ensuring seamless shopping experiences acrossdevices

Merchandising and AOV

• Own all merchandising decisions across the storefront: homepage, collections, PDPs, cart, and post-purchase

• Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features

• Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle

• Partner with the Director of Lifecycle on subscription customer journey, on-site retention

messaging, and trial-to-repeat conversion

• Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows

• Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution

Marketplaces

• Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth

• Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management

• Set marketplace KPIs and ensure brand consistency across all third-party storefronts

• Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy

• Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability

• Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization

• Partner with the content team on coordination between organic editorial content and

SEO-driven content priorities

• Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition

• Track organic traffic, branded search lift, and AI search visibility as core success metrics

Performance and Analytics

• Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards

• Partner with the analytics function on attribution, cohort analysis, and revenue forecasting

• Use Northbeam attribution data to inform on-site experience and merchandising decisions

• Build and present executive-level reporting on site performance, marketplace revenue, and SEO contribution

Team Leadership

• Manage the SEO & GEO Content Strategist and Marketplace Manager, with the capacity to expand as the function scales

• Set performance expectations, KPIs, and development plans

• Foster a high-output, test-and-learn culture across all on-site and marketplace work

Cross-Functional Partnership

• Report to the CGO and operate as the on-site revenue and storefront authority within the growth organization

• Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and revenue

• Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution

• Coordinate with the Sr Shopify Developer on Shopify Plus development priorities for site, integrations, and platform infrastructure

Qualifications 

• 7-10+ years in ecommerce leadership at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above
• Deep hands-on expertise in Shopify Plus, including theme architecture, app stack management, and platform optimization
• Proven track record running a Shopify Plus storefront at scale with measurable improvements in conversion, AOV, and revenue per session
• Hands-on Amazon experience required; experience with Walmart, Target Plus, and TikTok Shop strongly preferred
• Strong analytical capability with hands-on use of Google Analytics, Shopify analytics, and Northbeam (or comparable MTA platform)
• Subscription DTC experience with Recharge or a comparable subscription platform strongly preferred
• Experience partnering closely with CRO, lifecycle, and performance marketing functions in a high-velocity test-and-learn environment
• Has managed teams of 2-5 across SEO, marketplace, or ecommerce IC functions
• Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)

Hi-Altitude Brands is seeking an exceptional Head of Ecommerce to own on-site revenue and the storefront experience for our flagship brand, Stonehenge Health, and future brands under the Hi-Altitude portfolio of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines that help people

feel their best, so they can fully enjoy life’s meaningful moments.

This is a CGO direct report with a focused mandate: own the Shopify Plus storefront, marketplace presence, and SEO authority that convert traffic into revenue. Hi-Altitude has built a successful DTC business through disciplined performance marketing. The Head of Ecommerce builds the on-site revenue layer that maximizes conversion, AOV, and post-purchase value across DTC and marketplace channels, partnering with the Head of CRO on testing strategy and the Director of Lifecycle on subscription and retention experience.

Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based)Hi-Altitude Brands is seeking an exceptional Head of Ecommerce to own on-site revenue and the storefront experience for our flagship brand, Stonehenge Health, and fu...

Storefront Strategy and Site Experience

• Own the full Shopify Plus storefront as a primary revenue channel, including site UX, merchandising, and conversion experience

• Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design

• Partner with the creative team on landing pages, PDPs, and conversion-focused design

• Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings

• Coordinate with the Sr Shopify Developer on dev queue priorities for site changes, integrations, and platform infrastructure

• Own mobile-first UX optimization, ensuring seamless shopping experiences acrossdevices

Merchandising and AOV

• Own all merchandising decisions across the storefront: homepage, collections, PDPs, cart, and post-purchase

• Develop and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features

• Own the on-site promotional calendar and pricing execution, including seasonal promotions, flash sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle

• Partner with the Director of Lifecycle on subscription customer journey, on-site retention

messaging, and trial-to-repeat conversion

• Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional windows

• Partner with product marketing on product positioning, launch merchandising, and portfolio strategy execution

Marketplaces

• Oversee the Marketplace Manager in driving Amazon, Walmart, Target Plus, and TikTok Shop strategy, listing optimization, and revenue growth

• Oversee marketplace paid media, including Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and Walmart Connect, with clear ACoS/TACoS targets and budget management

• Set marketplace KPIs and ensure brand consistency across all third-party storefronts

• Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC strategy

• Ensure review syndication and brand asset consistency across all marketplace channels SEO and Organic Discoverability

• Oversee the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative Engine Optimization

• Partner with the content team on coordination between organic editorial content and

SEO-driven content priorities

• Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition

• Track organic traffic, branded search lift, and AI search visibility as core success metrics

Performance and Analytics

• Track on-site KPIs across Shopify analytics, Google Analytics, and CRM dashboards

• Partner with the analytics function on attribution, cohort analysis, and revenue forecasting

• Use Northbeam attribution data to inform on-site experience and merchandising decisions

• Build and present executive-level reporting on site performance, marketplace revenue, and SEO contribution

Team Leadership

• Manage the SEO & GEO Content Strategist and Marketplace Manager, with the capacity to expand as the function scales

• Set performance expectations, KPIs, and development plans

• Foster a high-output, test-and-learn culture across all on-site and marketplace work

Cross-Functional Partnership

• Report to the CGO and operate as the on-site revenue and storefront authority within the growth organization

• Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and revenue

• Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution

• Coordinate with the Sr Shopify Developer on Shopify Plus development priorities for site, integrations, and platform infrastructure

Qualifications 

• 7-10+ years in ecommerce leadership at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above
• Deep hands-on expertise in Shopify Plus, including theme architecture, app stack management, and platform optimization
• Proven track record running a Shopify Plus storefront at scale with measurable improvements in conversion, AOV, and revenue per session
• Hands-on Amazon experience required; experience with Walmart, Target Plus, and TikTok Shop strongly preferred
• Strong analytical capability with hands-on use of Google Analytics, Shopify analytics, and Northbeam (or comparable MTA platform)
• Subscription DTC experience with Recharge or a comparable subscription platform strongly preferred
• Experience partnering closely with CRO, lifecycle, and performance marketing functions in a high-velocity test-and-learn environment
• Has managed teams of 2-5 across SEO, marketplace, or ecommerce IC functions
• Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred