Head of Brand & Creative

This is a net-new role at SkinnyRx. Brand and creative have been carried by a strong network of partners — a creative agency, a designer, and freelance support that have helped get the company to its current scale. The Head of Brand & Creative is the person who will own that function: set the standard, build the in-house team, sharpen the partner model, and grow the brand into something that can carry SkinnyRx’s next stage.

SkinnyRx is a fast-growing telehealth business and a leader in DTC access to GLP-1 therapies. The company is expanding across its product lines and member experience, and the brand has the chance to become a real competitive advantage in a category that’s becoming more crowded by the month.

This isn’t a big org, and you’ll move accordingly. Within the first few weeks you’ll take over our existing agency and freelance relationships and any direct reports already in place. You’re expected to start building from day one — orienting and shipping at the same time, not in sequence. By the end of year one, the team, the systems, and the body of work should be in place that turn brand from a function we partner on into a function we own.

This role partners closely with Growth, Lifecycle, Product, Clinical, and Customer Experience.

What you’ll own

• Define what the SkinnyRx brand is. Positioning, voice, visual identity, brand architecture across our product portfolio and the app experience. Right now the brand is implicit in our pricing, our clinical model, and our patient outcomes. Your job is to make it explicit, articulated, and consistent — so a customer who sees our ad, opens our email, gets their shipment, and uses our app has one experience rather than several.
• Lead the creative function end-to-end. Set the creative bar. Decide what work belongs in-house versus with the agency or freelance partners. Build the brief, review, and approval systems that let creative ship at the pace SkinnyRx moves. Hire the first in-house creative roles as the team grows under you.
• Build the content engine. Editorial calendar, production workflows, creator and clinical-expert partnerships, and the pipeline from idea to publish. Some of this exists in pieces today; your job is to turn it into a system that can support brand and performance at scale.
• Lead the work, not just the team. This is a player-coach role. You will write briefs, edit copy, sit in the edit bay, run shoots, push back on the agency, and ship campaigns. The in-house team will grow under you, but at the start you’ll be doing the work alongside the partners we already have.
• Own organic and brand presence. Social, YouTube, owned media, brand partnerships, PR-adjacent moments. Organic is where the brand gets built — paid is where it gets distributed.
• Lead the creative side of launches and big moments. Product launches, app updates, new programs, seasonal campaigns, and the cultural moments where weight, body image, and GLP-1 conversations are happening in public.
• Tell hard stories well. Weight loss is personal. GLP-1s carry stigma. Patients are making medical decisions, not buying a t-shirt. The brand needs to take that seriously without becoming heavy. Find the tone that lets people trust us and feel okay about being our customer.
• Work inside a regulated category. SkinnyRx operates under FDA rules on DTC pharmaceutical advertising, FTC subscription disclosure requirements, HIPAA-adjacent considerations on patient stories, and a patchwork of state-by-state telehealth advertising rules. Partner with Clinical, Legal, and Compliance to build creative that’s both ambitious and defensible.
• Partner with Growth without becoming Growth. Growth owns performance KPIs and paid channels. You own the brand assets, the storytelling, and the creative direction that fuel them. The partnership is real; the lanes are clear.
• Make the brand visible to the rest of the company. Educate the org on what the brand is and how to use it. Internal alignment is part of the job, not a side task.

How you’ll fit here

• A craft-driven leader who still cares about deadlines. The work has to be good. The work also has to ship.
• Comfortable with ambiguity. Your first six months will involve making a lot of decisions that don’t have a precedent inside SkinnyRx.
• Empathetic about the customer. Weight and health are loaded subjects, and you take that seriously.
• A clear writer. PDs, briefs, presentations, decks — a lot of the job is convincing people in writing.
• Comfortable as the senior creative voice in a room of clinicians, lawyers, growth marketers, engineers, and the CEO — and able to translate between them.
• Someone who would rather build than maintain. If owning a function in early innings sounds frustrating, this isn’t the role. If it sounds like the best part of the job, we want to hear from you.

This is a net-new role at SkinnyRx. Brand and creative have been carried by a strong network of partners — a creative agency, a designer, and freelance support that have helped get the company to its current scale. The Head of Brand & Creative ...

• 6–10+ years building brands or leading creative, with 2–3 of those years managing people.
• Time spent in a regulated category — DTC pharma, telehealth, healthcare, financial services, or a comparable industry where every ad goes through compliance review. You’ve shipped work that had to pass both a creative bar and a legal one, and you treat that constraint as a craft challenge rather than a blocker.
• Working fluency in the rules that govern marketing in regulated categories. For SkinnyRx, that means FDA standards for DTC pharmaceutical advertising, FTC subscription disclosure, HIPAA-adjacent considerations on patient stories, and state-level telehealth ad rules. You’re not the lawyer, but you know what questions to ask and how to design creative that doesn’t get held up.
• You’ve built a creative function before. An in-house team, a content engine, a brand identity system — something you took from partial or partner-led to owned and systematized. This is the most important qualification on the list. If you’ve only inherited mature creative orgs, this role will be harder than it looks.
• DTC background. Healthcare, telehealth, wellness, or premium consumer brands preferred.
• Creative leadership across multiple channels. Organic social, lifecycle, paid, web, packaging, video. You don’t need to be a specialist in any one of them, but you need to be credible in all of them.
• Launch experience across multiple products or programs, ideally in a portfolio that mixed direct, partner, and platform models.
• Comfort reading business impact — brand search, retention, conversion, customer perception — without confusing brand work for performance work.

This is a net-new role at SkinnyRx. Brand and creative have been carried by a strong network of partners — a creative agency, a designer, and freelance support that have helped get the company to its current scale. The Head of Brand & Creative is the person who will own that function: set the standard, build the in-house team, sharpen the partner model, and grow the brand into something that can carry SkinnyRx’s next stage.

SkinnyRx is a fast-growing telehealth business and a leader in DTC access to GLP-1 therapies. The company is expanding across its product lines and member experience, and the brand has the chance to become a real competitive advantage in a category that’s becoming more crowded by the month.

This isn’t a big org, and you’ll move accordingly. Within the first few weeks you’ll take over our existing agency and freelance relationships and any direct reports already in place. You’re expected to start building from day one — orienting and shipping at the same time, not in sequence. By the end of year one, the team, the systems, and the body of work should be in place that turn brand from a function we partner on into a function we own.

This role partners closely with Growth, Lifecycle, Product, Clinical, and Customer Experience.

What you’ll own

• Define what the SkinnyRx brand is. Positioning, voice, visual identity, brand architecture across our product portfolio and the app experience. Right now the brand is implicit in our pricing, our clinical model, and our patient outcomes. Your job is to make it explicit, articulated, and consistent — so a customer who sees our ad, opens our email, gets their shipment, and uses our app has one experience rather than several.
• Lead the creative function end-to-end. Set the creative bar. Decide what work belongs in-house versus with the agency or freelance partners. Build the brief, review, and approval systems that let creative ship at the pace SkinnyRx moves. Hire the first in-house creative roles as the team grows under you.
• Build the content engine. Editorial calendar, production workflows, creator and clinical-expert partnerships, and the pipeline from idea to publish. Some of this exists in pieces today; your job is to turn it into a system that can support brand and performance at scale.
• Lead the work, not just the team. This is a player-coach role. You will write briefs, edit copy, sit in the edit bay, run shoots, push back on the agency, and ship campaigns. The in-house team will grow under you, but at the start you’ll be doing the work alongside the partners we already have.
• Own organic and brand presence. Social, YouTube, owned media, brand partnerships, PR-adjacent moments. Organic is where the brand gets built — paid is where it gets distributed.
• Lead the creative side of launches and big moments. Product launches, app updates, new programs, seasonal campaigns, and the cultural moments where weight, body image, and GLP-1 conversations are happening in public.
• Tell hard stories well. Weight loss is personal. GLP-1s carry stigma. Patients are making medical decisions, not buying a t-shirt. The brand needs to take that seriously without becoming heavy. Find the tone that lets people trust us and feel okay about being our customer.
• Work inside a regulated category. SkinnyRx operates under FDA rules on DTC pharmaceutical advertising, FTC subscription disclosure requirements, HIPAA-adjacent considerations on patient stories, and a patchwork of state-by-state telehealth advertising rules. Partner with Clinical, Legal, and Compliance to build creative that’s both ambitious and defensible.
• Partner with Growth without becoming Growth. Growth owns performance KPIs and paid channels. You own the brand assets, the storytelling, and the creative direction that fuel them. The partnership is real; the lanes are clear.
• Make the brand visible to the rest of the company. Educate the org on what the brand is and how to use it. Internal alignment is part of the job, not a side task.

How you’ll fit here

• A craft-driven leader who still cares about deadlines. The work has to be good. The work also has to ship.
• Comfortable with ambiguity. Your first six months will involve making a lot of decisions that don’t have a precedent inside SkinnyRx.
• Empathetic about the customer. Weight and health are loaded subjects, and you take that seriously.
• A clear writer. PDs, briefs, presentations, decks — a lot of the job is convincing people in writing.
• Comfortable as the senior creative voice in a room of clinicians, lawyers, growth marketers, engineers, and the CEO — and able to translate between them.
• Someone who would rather build than maintain. If owning a function in early innings sounds frustrating, this isn’t the role. If it sounds like the best part of the job, we want to hear from you.

This is a net-new role at SkinnyRx. Brand and creative have been carried by a strong network of partners — a creative agency, a designer, and freelance support that have helped get the company to its current scale. The Head of Brand & Creative ...

• 6–10+ years building brands or leading creative, with 2–3 of those years managing people.
• Time spent in a regulated category — DTC pharma, telehealth, healthcare, financial services, or a comparable industry where every ad goes through compliance review. You’ve shipped work that had to pass both a creative bar and a legal one, and you treat that constraint as a craft challenge rather than a blocker.
• Working fluency in the rules that govern marketing in regulated categories. For SkinnyRx, that means FDA standards for DTC pharmaceutical advertising, FTC subscription disclosure, HIPAA-adjacent considerations on patient stories, and state-level telehealth ad rules. You’re not the lawyer, but you know what questions to ask and how to design creative that doesn’t get held up.
• You’ve built a creative function before. An in-house team, a content engine, a brand identity system — something you took from partial or partner-led to owned and systematized. This is the most important qualification on the list. If you’ve only inherited mature creative orgs, this role will be harder than it looks.
• DTC background. Healthcare, telehealth, wellness, or premium consumer brands preferred.
• Creative leadership across multiple channels. Organic social, lifecycle, paid, web, packaging, video. You don’t need to be a specialist in any one of them, but you need to be credible in all of them.
• Launch experience across multiple products or programs, ideally in a portfolio that mixed direct, partner, and platform models.
• Comfort reading business impact — brand search, retention, conversion, customer perception — without confusing brand work for performance work.