Growth & User Acquisition Lead (Game)

Job Description

• About us Our products are reaching top positions in their categories on the App Store and Google Play. 96 million people around the world use it. Our products are well-known among users from the US, UK, Canada, and leading European and Middle East countries. We’re passionate about human connection and autonomy. We desire to grow the team for our product in the interactive story genre of lifestyle games. About the job We are looking for a Growth & User Acquisition Lead to own the entire marketing and growth journey of our product, from strategy and planning to execution, analysis, and continuous improvement. This role goes beyond running campaigns. You will be responsible for how players discover the game, why they install, how they experience the store page, how they behave in-game, and how marketing decisions impact retention, engagement, and revenue. You will act as the central owner connecting UA, marketing creatives, store optimization, in-game data, and organic growth initiatives into one cohesive strategy.
• In this role, you will Growth Strategy & Planning (Full Funnel Ownership) Own the end-to-end growth strategy: acquisition → store conversion → in-game behavior → retention → monetization Build short-, mid-, and long-term growth plans based on product goals and data Define success metrics and benchmarks for each step of the player journey Identify bottlenecks in the funnel and create actionable plans to improve them. Store Ownership & Optimization Take ownership of App Store & Google Play presence (icons, screenshots, videos, descriptions) Plan and execute A/B tests for store assets based on clear hypotheses Analyze store performance (CR, drop-offs, audience segmentation) and iterate continuously Align store messaging and visuals with target audience (especially female-focused strategy). Paid UA Strategy & Execution Own UA strategy across all major platforms (Meta, TikTok, Google, AppLovin, etc.). Plan testing and scaling frameworks, not just operate campaigns Define budgets, experiment priorities, and scaling logic Ensure UA efforts are aligned with product goals, not isolated ROAS optimization. In-Game Data & Performance Analysis Analyze in-game data (retention, engagement, monetization, feature usage) Connect campaign performance with in-game behavior to understand quality, not just volume Identify how marketing creatives and messaging impact player actions inside the game Use insights to influence both marketing and product decisions. Creative & Marketing Collaboration Define clear creative needs and priorities for Marketing Creative and Art teams Collaborate with Creative Strategists to shape concepts, hooks, and testing plans Ensure creatives are designed for specific platforms, audiences, and funnel stages Lead structured creative testing and iteration cycles. Organic & Free Marketing Initiatives Identify and plan organic growth opportunities (social media, community, content, ASO) Work with content and social teams to plan campaigns aligned with product updates and events Track performance of organic initiatives and iterate based on results Explore scalable low-cost growth opportunities beyond paid UA. Analysis, Reporting & Iteration Build clear reporting frameworks combining UA, store, and in-game data Turn data into insights, and insights into concrete action plans Document learnings and ensure they are applied consistently across teams Actively follow up on execution and raise red flags when results diverge from expectations.
• It's all about you 5+ years of experience in Growth, User Acquisition, or Performance Marketing for mobile apps or games Proven experience owning strategy, not just execution Strong understanding of full-funnel growth (UA, store conversion, retention, monetization) Comfortable working with both campaign data and in-game analytics Experience collaborating with creative, product, and analytics teams Able to define plans, execute them, analyze results, and iterate independently Strong communication skills and ownership mindset.
• Will be a plus Experience with visual novels, dating sims, or narrative-driven games Background in product analytics or monetization strategy Experience building organic or community-driven growth channels Knowledge of ASO tools and experimentation frameworks Experience leading or mentoring UA / marketing team members.
• What we offer Remote cooperation. Our teams collaborate from multiple cities and countries. Professional and personal growth. Regular performance reviews, education compensation, access to a corporate library, and flexibility to propose and test new ideas. Comfortable conditions. Competitive pay with regular raises, 20 paid days off, 15 paid sick days, flexible schedule, and up-to-date tools. Great benefits. Health insurance coverage, sports/lunch compensation, team events Highly skilled and friendly team. Work in a collaborative environment with creative professionals passionate about storytelling and innovation.
• Hiring Process Intro call with HR Interview with Creative Director / Head of Product Test task Bar Raising Interview Offer
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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