Field Marketing Senior Lead - South Asia Virtual Events

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Field Marketing Senior Lead - South Asia Virtual Events based in India. This is a strategic marketing leadership opportunity for a seasoned professional passionate about driving demand generation through innovative virtual experiences. In this highly visible role, you will lead the development and execution of large-scale virtual events and webinar programs across South Asia, helping accelerate pipeline growth and customer engagement. Working closely with cross-functional teams across marketing, sales, product, and solution functions, you will shape impactful digital experiences that align with business objectives. The position combines strategic planning, stakeholder management, campaign execution, and performance analysis in a fast-paced technology environment. Success in this role requires a blend of creativity, operational excellence, and data-driven decision-making, with a direct influence on revenue generation and market growth.
• Accountabilities: Develop and execute a comprehensive annual virtual events and webinar strategy aligned with regional business priorities and growth objectives Lead the planning and delivery of flagship virtual summits, industry-focused webinars, and cloud-specific event programs across multiple market segments Define and implement audience acquisition strategies to maximize registration, attendance, engagement, and pipeline contribution Manage integrated promotional campaigns across email marketing, paid digital channels, social media, partner networks, and outbound outreach programs Oversee end-to-end event execution including agenda development, speaker management, content planning, localization, logistics, and attendee experience Coordinate pre-event rehearsals, recordings, moderation activities, and live event operations to ensure seamless delivery Collaborate closely with marketing, sales, product, solution engineering, and partner teams to align event objectives and outcomes Monitor campaign performance, attendee engagement, conversion metrics, and marketing-driven pipeline results Analyze event effectiveness and audience insights to continuously optimize future programs and improve ROI Maintain content quality and relevance across all virtual event initiatives while ensuring a consistent and engaging experience Requirements: 12+ years of progressive B2B marketing experience, including significant expertise in virtual events, webinars, demand generation, or field marketing At least 6 years of hands-on experience managing large-scale virtual event programs with measurable business and pipeline outcomes Experience within enterprise technology, SaaS, CRM, cloud computing, or related industries strongly preferred Deep knowledge of virtual event and webinar platforms such as ON24, Zoom Webinars, Webex Events, or similar solutions Strong experience with marketing automation platforms, audience segmentation, registration management, and email campaign execution Proven ability to manage paid digital campaigns and optimize event registration performance through measurable marketing investments Excellent project management skills with the ability to lead multiple concurrent initiatives across regions and stakeholders Strong analytical mindset with experience interpreting campaign data, engagement metrics, and conversion performance Exceptional communication, presentation, and stakeholder management capabilities Ability to influence senior leaders, drive accountability, and align cross-functional teams around shared objectives Strong organizational skills and attention to detail in fast-paced environments Benefits: Competitive compensation package Opportunity to lead high-profile marketing programs with significant regional impact Exposure to cutting-edge AI, cloud, and digital transformation initiatives Flexible work environment with strong support for work-life balance Collaboration with experienced marketing, sales, and product leaders Access to professional development, learning resources, and career growth opportunities Opportunity to influence strategic marketing decisions and pipeline generation efforts Inclusive and collaborative workplace culture Access to innovative technologies and modern marketing tools Participation in large-scale regional and global marketing initiatives
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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