Field Marketing Manager

twinhealth • Remote, USA

No Relocation

Posted: January 12, 2026

Job Description

Opportunity

Twin Health is seeking an experienced Field Marketing Manager to own and scale our field marketing and events strategy. This role will drive pipeline creation and acceleration through Twin-hosted events, externally sponsored conferences, account-based marketing (ABM) programs, and client activations.
You will serve as the primary field marketing partner to our sales team, translating revenue goals into high-impact field programs. This is a highly cross-functional role for someone who excels at building strong sales and client success alignment and turning live and virtual experiences into measurable business impact.

Responsibilities

Field & Event Marketing Strategy

Drive enablement of the field marketing strategy aligned to pipeline and revenue target
Build quarterly and annual field marketing plans that integrate:

Twin-hosted events (executive dinners, roundtables, summits)
Externally sponsored conferences and trade shows
Client and co-marketing initiatives
1:1, 1:few, and 1:many ABM programs
Client + member testimonials

Ensure all programs align with GTM priorities and sales objectives

Event Execution & Management

Plan, manage, and execute high-impact events from end to end, including:

Contract negotiation, budgeting, logistics, staffing, and vendor management
Pre-event promotion and post-event follow-up motions

Serve as the primary point of contact for event execution and onsite coordination when needed
Ensure each event is optimized for pipeline generation, engagement, and brand visibility

Sales, ABM & GTM Alignment

Act as the primary field marketing liaison to the client success and sales team
Partner closely with Sales and Client Growth and Success team leadership to:

Identify priority accounts and opportunities
Design targeted ABM and field programs that accelerate deal progression
Enable strong pre-, during-, and post-event sales motions

Drive adoption of field marketing and sales enablement tools to support scale and consistency

Client & Co-Marketing

Develop and execute co-marketing programs with strategic partners
Plan and launch joint initiatives including events, webinars, and integrated GTM campaigns
Ensure alignment across marketing, sales, and partner teams

Measurement, Reporting & Optimization

Own field marketing performance tracking and reporting, including:

Leads, MQLs, SQLs, pipeline generated and influenced

Build dashboards and share insights with stakeholders (SF + Hubspot)
Continuously test, optimize, and improve field programs based on performance data

Enablement, Process & Scale

Partner with Growth, Product Marketing, Content, and Design teams to develop event and field assets
Support content needs including landing pages, nurture flows, signage, and enablement materials
Manage event budgets, timelines, and tracking frameworks
Support creation of member + client testimonials to support Sales and Client Success team needs
Create repeatable processes, templates, and toolkits to scale the field marketing function
Other duties as assigned

Qualifications

5+ years of B2B field marketing, event marketing, or demand generation experience
Proven experience managing both hosted events and sponsored conferences
Strong sales & success partnership skills with a track record of driving pipeline through field programs
Experience executing ABM programs and account-centric marketing initiatives
Data-driven mindset with experience measuring ROI and attribution
Strong project management and stakeholder management skills
Excellent communication skills with the ability to influence cross-functionally
Willingness to travel approximately 10% for events

Preferred Qualifications

Experience in healthcare, SaaS, or enterprise B2B environments
Familiarity with Salesforce, HubSpot, and event management platforms
Experience leveraging AI or automation tools to improve marketing efficiency
Monday.com or workflow automation experience a plus

How Success Will Be Measured

Pipeline generated and influenced by field marketing programs
Achievement of quarterly field marketing goals
Strong sales alignment and satisfaction
Clear, consistent ROI and performance reporting
Scalable, repeatable field marketing processes adopted across teams
This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits

The compensation range for this position is $100,000 - $120,000 annually.

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

A competitive compensation package in line with leading technology companies
A remote and accomplished global team
Opportunity for equity participation
Unlimited vacation with manager approval
16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
401k retirement savings plan

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