Field Marketing Manager
pipe17 • Seattle, WA
Posted: January 8, 2026
Job Description
Field Marketing Manager
Location: Remote (US)
Department: Marketing
Reports to: VP of Marketing
About Pipe17
Pipe17 is the AI-Native Order Operations Platform that helps brands, retailers, and logistics partners connect, automate, and scale their commerce ecosystems. We work with fast-growing, complex commerce organizations that need real-time visibility and orchestration across channels, partners, and systems.
The Role
Pipe17 is hiring a Field Marketing Manager to own and scale our field, event, partner, and experience with executing ABM programs. This role is highly cross-functional and revenue-focused. You’ll work closely with Sales, Partnerships, and Product Marketing to drive pipeline, accelerate deals, and deepen strategic account engagement.
This is a hands-on role for a builder who enjoys turning strategy into execution and measuring impact all the way through the funnel.
What You’ll Do
Field & Event Marketing
- Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
- Develop regional and vertical-specific programs aligned to sales priorities
- Manage event logistics, vendors, budgets, and post-event follow-up
- Measure event ROI and influence on pipeline and revenue
Account-Based Marketing (ABM)
- Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
- Create personalized, multi-touch campaigns across events, content, direct mail, and digital
- Support account expansion and deal acceleration through tailored field and ABM initiatives
Partner Marketing
- Own co-marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns
- Coordinate messaging, execution, and lead sharing with partner teams
- Support partner-led pipeline generation and field enablement
Cross-Functional Collaboration
- Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go-to-market strategy
- Ensure consistent messaging and positioning across all field and partner activities
- Provide feedback from the field to inform product and messaging decisions
Reporting & Optimization
- Track program performance, pipeline impact, and ROI
- Build clear reporting for leadership on what’s working and where to invest
- Continuously test, optimize, and scale successful programs
What We’re Looking For
- 4–7 years of experience in B2B field marketing, event marketing, or demand generation (SaaS preferred)
- Proven experience owning events and field programs from strategy through execution
- Strong understanding of ABM principles and hands-on experience running ABM campaigns
- Experience working closely with Sales and Partnerships to drive pipeline
- Highly organized, detail-oriented, and comfortable managing multiple programs at once
- Data-driven mindset with the ability to measure and communicate impact
Willingness to travel for events (approximately 20–30%)
Nice to Have
- Experience marketing to commerce, retail, logistics, or supply chain audiences
- Experience with marketing automation, CRM, and ABM tools
- Startup or high-growth company experience
Additional Content
Field Marketing Manager
Location: Remote (US)
Department: Marketing
Reports to: VP of Marketing
About Pipe17
Pipe17 is the AI-Native Order Operations Platform that helps brands, retailers, and logistics partners connect, automate, and scale their commerce ecosystems. We work with fast-growing, complex commerce organizations that need real-time visibility and orchestration across channels, partners, and systems.
The Role
Pipe17 is hiring a Field Marketing Manager to own and scale our field, event, partner, and experience with executing ABM programs. This role is highly cross-functional and revenue-focused. You’ll work closely with Sales, Partnerships, and Product Marketing to drive pipeline, accelerate deals, and deepen strategic account engagement.
This is a hands-on role for a builder who enjoys turning strategy into execution and measuring impact all the way through the funnel.
What You’ll Do
Field & Event Marketing
- Own end-to-end planning and execution of field marketing programs, including trade shows, hosted events, executive dinners, roadshows, and virtual events
- Develop regional and vertical-specific programs aligned to sales priorities
- Manage event logistics, vendors, budgets, and post-event follow-up
- Measure event ROI and influence on pipeline and revenue
Account-Based Marketing (ABM)
- Partner with Sales to design and execute 1:many and 1:few ABM programs targeting priority accounts
- Create personalized, multi-touch campaigns across events, content, direct mail, and digital
- Support account expansion and deal acceleration through tailored field and ABM initiatives
Partner Marketing
- Own co-marketing programs with Pipe17 partners, including joint events, webinars, sponsorships, and campaigns
- Coordinate messaging, execution, and lead sharing with partner teams
- Support partner-led pipeline generation and field enablement
Cross-Functional Collaboration
- Work closely with Sales, Partnerships, Product Marketing, and RevOps to align programs with go-to-market strategy
- Ensure consistent messaging and positioning across all field and partner activities
- Provide feedback from the field to inform product and messaging decisions
Reporting & Optimization
- Track program performance, pipeline impact, and ROI
- Build clear reporting for leadership on what’s working and where to invest
- Continuously test, optimize, and scale successful programs
What We’re Looking For
- 4–7 years of experience in B2B field marketing, event marketing, or demand generation (SaaS preferred)
- Proven experience owning events and field programs from strategy through execution
- Strong understanding of ABM principles and hands-on experience running ABM campaigns
- Experience working closely with Sales and Partnerships to drive pipeline
- Highly organized, detail-oriented, and comfortable managing multiple programs at once
- Data-driven mindset with the ability to measure and communicate impact
Willingness to travel for events (approximately 20–30%)
Nice to Have
- Experience marketing to commerce, retail, logistics, or supply chain audiences
- Experience with marketing automation, CRM, and ABM tools
- Startup or high-growth company experience