Field Marketing Manager

Job Description

• This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Field Marketing Manager based in Canada. This role is responsible for driving pipeline growth through high-impact, data-driven field marketing initiatives across multiple channels and touchpoints. You will design and execute programs that connect marketing activity directly to revenue outcomes, with a strong focus on measurable ROI. The role sits at the intersection of sales, product marketing, and demand generation, requiring close collaboration across global teams. You will own events, campaigns, and regional activations that engage enterprise buyers and accelerate deal progression. This is a highly analytical and execution-oriented environment where performance, experimentation, and speed matter. You will also leverage modern AI tools to optimize campaigns, improve targeting, and accelerate content and workflow execution. The ideal candidate thrives in fast-paced, global SaaS environments and is motivated by direct impact on pipeline and business growth.
• Accountabilities: Own and execute end-to-end field marketing strategies that generate qualified pipeline and support revenue goals across Canada and assigned regions. Design and deliver integrated field programs including events, webinars, digital campaigns, trade shows, and account-based marketing initiatives Build multi-channel campaigns across email, paid media, content, social, and partner activations, continuously optimizing based on performance data Partner closely with Sales to align on pipeline targets, account priorities, and campaign execution tied to revenue outcomes Use AI tools and analytics platforms to improve campaign speed, personalization, segmentation, and performance insights Identify, evaluate, and manage third-party and co-marketing opportunities with a strong focus on cost efficiency and ROI Collaborate with Product Marketing to adapt messaging, content, and assets for field execution and conversion Support customer marketing initiatives focused on retention, expansion, cross-sell, and engagement Track pipeline health and campaign performance, making real-time adjustments to improve results and forecasting accuracy Requirements: 3–7 years of experience in B2B demand generation, field marketing, or growth marketing, including at least 2 years in SaaS or technology-driven environments. Strong track record of delivering campaigns that generate measurable pipeline impact rather than vanity metrics. Experience building and executing field or account-based marketing programs tied to sales outcomes Strong understanding of pipeline generation, funnel metrics, and revenue marketing principles Proficiency with marketing and CRM tools such as HubSpot, Salesforce, and marketing automation platforms Hands-on experience using AI tools (e.g., ChatGPT, Claude, Perplexity) to enhance productivity and campaign execution Strong analytical skills with the ability to interpret data, build reports, and derive actionable insights Excellent cross-functional communication skills and ability to align marketing with sales and product teams Highly self-directed, organized, and comfortable operating in fast-paced, global environments Competitive, proactive mindset with strong ownership and accountability for results Willingness to travel a few times per year for events and team initiatives Benefits: Competitive base salary (CAD $85,000 – $105,000) with performance-based compensation opportunities Remote-first work environment across Canada Comprehensive health, dental, and vision coverage Flexible time off and supportive work-life balance policies Opportunities for professional development and continuous learning Exposure to global enterprise SaaS customers and high-growth marketing initiatives Access to modern marketing and AI tools to accelerate execution Collaborative, high-performance culture with strong cross-functional exposure.
• How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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