Director, Product Marketing

Reporting to the VP of Product Marketing & GTM Enablement, the Director of Product Marketing will define and lead Spring Health’s go-to-market strategy, shaping positioning, messaging, and launch excellence across our platform. This remote role (East Coast preferred) sits at the center of Product, Sales, Customer Success, and Marketing, and plays a critical role in differentiating Spring Health in a highly competitive market while accelerating pipeline growth and customer adoption. This leader combines deep technical fluency with exceptional storytelling, translating complex platform capabilities into clear, compelling narratives that resonate with buyers, customers, Spring Health members, and the broader market. This is a full time, remote position on our team that may require occasional travel for team or company events. 

What you’ll do: 

• Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
• Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
• Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
• Roll up your sleeves to lead or support priority launches and campaigns as needed

• Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
• Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
• Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards

• Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
• Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

What success looks like in this role: 

• Strong, consistent GTM execution that drives measurable pipeline growth and improved win rates
• Clear, differentiated messaging used consistently across Sales, Marketing, Product, and Customer Success
• Scalable, documented product marketing processes that support rapid innovation and frequent launches
• A high-performing, engaged product marketing team delivering visible business impact

What you’ll bring:

• 10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
• Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
• Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
• Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences
• Demonstrated track record of successful product launches that drove measurable business outcomes
• Comfortable operating at both strategic and tactical levels—setting vision while remaining hands-on when needed
• Experience influencing product roadmaps through market, customer, and competitive insights
• Thrives in ambiguity and fast-paced, evolving environments

The target base salary range for this position is $182,800 - $210,000 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.

Reporting to the VP of Product Marketing & GTM Enablement, the Director of Product Marketing will define and lead Spring Health’s go-to-market strategy, shaping positioning, messaging, and launch excellence across our platform. This remote role (East Coast preferred) sits at the center of Product, Sales, Customer Success, and Marketing, and plays a critical role in differentiating Spring Health in a highly competitive market while accelerating pipeline growth and customer adoption. This leader combines deep technical fluency with exceptional storytelling, translating complex platform capabilities into clear, compelling narratives that resonate with buyers, customers, Spring Health members, and the broader market. This is a full time, remote position on our team that may require occasional travel for team or company events. 

What you’ll do: 

• Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations
• Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches
• Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution
• Roll up your sleeves to lead or support priority launches and campaigns as needed

• Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels
• Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals
• Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards

• Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation
• Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

What success looks like in this role: 

• Strong, consistent GTM execution that drives measurable pipeline growth and improved win rates
• Clear, differentiated messaging used consistently across Sales, Marketing, Product, and Customer Success
• Scalable, documented product marketing processes that support rapid innovation and frequent launches
• A high-performing, engaged product marketing team delivering visible business impact

What you’ll bring:

• 10+ years of product marketing experience, with significant experience in enterprise software or platform-based products
• Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative
• Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics
• Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences
• Demonstrated track record of successful product launches that drove measurable business outcomes
• Comfortable operating at both strategic and tactical levels—setting vision while remaining hands-on when needed
• Experience influencing product roadmaps through market, customer, and competitive insights
• Thrives in ambiguity and fast-paced, evolving environments

The target base salary range for this position is $182,800 - $210,000 and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.