Director of Paid Search (Google Ads - Retail & E-commerce )
Lago • Philippines
Posted: July 1, 2026
Job Description
Job Title: Director of Paid Search (Performance Marketing Manager, Retail & E-commerce )
Location: Remote - Philippines
Schedule: CST (9-5 Full-Time)
Salary Range: $3,000 – $6,000 USD monthly
We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment.
Key Responsibilities
- Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube)
- Build and refine account structure, campaigns, and asset groups
- Manage keyword strategy, search queries, and negative keyword lists
- Monitor and optimize shopping feeds and campaign performance
- Handle bid strategy and budget pacing to hit performance goals
- Draft ad copy and creative variations (with final approvals as needed)
- Monitor GA4 conversions and investigate discrepancies
- Collaborate with paid social on cross-channel insights
- Lead paid search communication with the client (Slack, calls, reporting)
- Participate in weekly calls and present performance updates
- 5+ years of hands-on Google Ads experience
- Experience managing accounts with $100K+ monthly spend
- Strong experience across Search, Performance Max, and Shopping campaigns
- Solid understanding of keyword strategy, search query mining, and negative keyword management
- Experience with bid strategies and budget pacing
- GA4 proficiency (conversion tracking, audiences, reporting)
- Strong written and spoken English (client-facing)
- Experience working with US, UK, or AU clients
Nice-to-Haves
- DTC / e-commerce experience (apparel or fashion preferred)
- Experience with shopping feed optimization
- Familiarity with Demand Gen / YouTube campaigns
- Exposure to cross-channel collaboration (paid social, creative testing)
Additional Content
Job Title: Director of Paid Search (Performance Marketing Manager, Retail & E-commerce )
Location: Remote - Philippines
Schedule: CST (9-5 Full-Time)
Salary Range: $3,000 – $6,000 USD monthly
We’re looking for a Director of Paid Search to own execution and performance across Google Ads. This is a hands-on role focused on managing, optimizing, and scaling campaigns across Search, Performance Max, Shopping, and YouTube within a performance-driven environment.
Key Responsibilities
- Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube)
- Build and refine account structure, campaigns, and asset groups
- Manage keyword strategy, search queries, and negative keyword lists
- Monitor and optimize shopping feeds and campaign performance
- Handle bid strategy and budget pacing to hit performance goals
- Draft ad copy and creative variations (with final approvals as needed)
- Monitor GA4 conversions and investigate discrepancies
- Collaborate with paid social on cross-channel insights
- Lead paid search communication with the client (Slack, calls, reporting)
- Participate in weekly calls and present performance updates
- 5+ years of hands-on Google Ads experience
- Experience managing accounts with $100K+ monthly spend
- Strong experience across Search, Performance Max, and Shopping campaigns
- Solid understanding of keyword strategy, search query mining, and negative keyword management
- Experience with bid strategies and budget pacing
- GA4 proficiency (conversion tracking, audiences, reporting)
- Strong written and spoken English (client-facing)
- Experience working with US, UK, or AU clients
Nice-to-Haves
- DTC / e-commerce experience (apparel or fashion preferred)
- Experience with shopping feed optimization
- Familiarity with Demand Gen / YouTube campaigns
- Exposure to cross-channel collaboration (paid social, creative testing)