Director of Events Marketing

About the role

Panorama is looking for an experienced Director of Events to lead the strategy and execution of a high-volume events program that drives pipeline growth and strengthens our brand recognition and value. This role will own the end-to-end events strategy across industry conferences, lead generation events, customer meetings, and virtual events, with a focus on creating exceptional experiences that convert to measurable outcomes.

You’ll partner closely with Marketing, Sales, and Client Partnerships to develop integrated event plans, prioritize the budget toward the highest-impact opportunities, and ensure each event is resourced and executed to a high standard. This role includes managing a team of two direct reports and building the systems, playbooks, and processes needed to scale.

What you’ll do

Own event strategy and pipeline impact

• Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals.
• Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation.
• Build a scalable operating model to manage multiple concurrent events without compromising quality or results.
• Own and lead the end-to-end webinar and virtual event strategy, including program development, content planning, execution, and performance measurement to drive pipeline, engagement, and brand impact.

Deliver best-in-class event experiences

• Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery.
• Optimize the event experience at every touchpoint to create a positive and consistent brand experience.
• Ensure lead capture and audience engagement strategies are embedded into the event design and execution.

Budget prioritization and performance optimization

• Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity.
• Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works.
• Create post-event reporting with actionable insights and recommendations to improve future programming.

Cross-functional partnership and execution excellence

• Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions.
• Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment.
• Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows.

People management and team leadership

• Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met.
• Establish event playbooks, templates, and processes to improve team efficiency and execution quality.
• Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.
  

About the rolePanorama is looking for an experienced Director of Events to lead the strategy and execution of a high-volume events program that drives pipeline growth and strengthens our brand recognition and value. This role will own the end-to-end ev...

• 10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
• 3+ years of people management experience, with a track record of coaching and developing team members.
• Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
• Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
• Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
• Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
• Exceptional communication skills and the ability to represent the brand confidently with external audiences.
• Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).

Bonus points

• Experience running event programs across both in-person and virtual formats at scale.
• Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
• Experience building repeatable playbooks and processes in a fast-growing organization.

About the role

Panorama is looking for an experienced Director of Events to lead the strategy and execution of a high-volume events program that drives pipeline growth and strengthens our brand recognition and value. This role will own the end-to-end events strategy across industry conferences, lead generation events, customer meetings, and virtual events, with a focus on creating exceptional experiences that convert to measurable outcomes.

You’ll partner closely with Marketing, Sales, and Client Partnerships to develop integrated event plans, prioritize the budget toward the highest-impact opportunities, and ensure each event is resourced and executed to a high standard. This role includes managing a team of two direct reports and building the systems, playbooks, and processes needed to scale.

What you’ll do

Own event strategy and pipeline impact

• Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals.
• Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation.
• Build a scalable operating model to manage multiple concurrent events without compromising quality or results.
• Own and lead the end-to-end webinar and virtual event strategy, including program development, content planning, execution, and performance measurement to drive pipeline, engagement, and brand impact.

Deliver best-in-class event experiences

• Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery.
• Optimize the event experience at every touchpoint to create a positive and consistent brand experience.
• Ensure lead capture and audience engagement strategies are embedded into the event design and execution.

Budget prioritization and performance optimization

• Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity.
• Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works.
• Create post-event reporting with actionable insights and recommendations to improve future programming.

Cross-functional partnership and execution excellence

• Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions.
• Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment.
• Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows.

People management and team leadership

• Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met.
• Establish event playbooks, templates, and processes to improve team efficiency and execution quality.
• Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.
  

About the rolePanorama is looking for an experienced Director of Events to lead the strategy and execution of a high-volume events program that drives pipeline growth and strengthens our brand recognition and value. This role will own the end-to-end ev...

• 10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
• 3+ years of people management experience, with a track record of coaching and developing team members.
• Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
• Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
• Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
• Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
• Exceptional communication skills and the ability to represent the brand confidently with external audiences.
• Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).

Bonus points

• Experience running event programs across both in-person and virtual formats at scale.
• Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
• Experience building repeatable playbooks and processes in a fast-growing organization.