Director, Growth Marketing

This is a founding growth role for Maven Consumer, owning the full acquisition and retention funnel from brand-to-performance, paid to organic, channel strategy to experimentation infrastructure. The role requires equal parts strategist and operator: someone who can set the strategy and roll up their sleeves to make it happen. Reporting to the General Manager, Consumer, this leader will work in close partnership with the core consumer teams and Maven's enterprise marketing and creative teams.

We're looking for someone who has built consumer growth engines from scratch, knows what DTC health looks like at scale, and can bring that playbook to a category where trust and outcomes are critical. Perhaps you’re a former founder, generalist growth hacker, or just a growth-obsessed operator who takes extreme ownership and thoughtful risks to find novel, creative growth channels that have massive impact.

As the Director of Growth, Consumer at Maven, you will:

Acquisition

• Build and own Maven Consumer's paid acquisition strategy across channels: paid social, SEM, influencer, podcast, OOH, and emerging, with a focus on CAC efficiency and quality subscribers
• Own creative strategy in partnership with brand: strong POV on what messaging and formats convert, and a track record testing into breakthrough creative
• Develop and scale an SEO/content strategy that builds durable organic traffic over time
• Own Maven's consumer web presence, partnering with Product and Design to optimize site performance, landing pages, and conversion across the funnel, working with the enterprise team to ensure continuity of performance across Maven's business lines

Conversion & Retention

• Partner with Product to optimize onboarding, activation, and in-app conversion
• Own lifecycle marketing (email, push, SMS) from strategy through execution, with a focus on engagement, habit formation, and reducing churn
• Build and run an experimentation program and create the infrastructure to learn fast and improve

Team & Performance

• Define and track the growth KPIs that matter: CAC, LTV, payback period, activation rate, retention curves
• Lead a lean, high-output growth team of FTEs, freelancers, and agency partners; hire well and develop the people you hire
• Partner with Finance on budget planning and channel-level ROI reporting
• Bring consumer health market intelligence: competitive landscape, channel trends, and regulatory considerations to the broader team

We’re looking for you to bring:

• 10+ years in growth or performance marketing, with at least 4 years in consumer health, wellness, or a DTC subscription business 
• Track record owning and scaling paid acquisition budgets from $0 to $MM annually with measurable CAC/LTV results
• Hands-on experience in paid social (Meta, TikTok), SEM, and lifecycle tooling (Braze, Iterable, or equivalent) - you can dig into the data yourself, not just direct others to do it
• Uses AI as a force multiplier across the growth stack, from creative testing and copy iteration to analytics and campaign optimization — and expects the team to do the same
• Strong creative judgment: you know what good looks like, can brief and evaluate creative, and have moved metrics with it
• Fluent in growth analytics and comfortable building your own analyses — SQL a strong plus, Mixpanel/Amplitude fluency expected

The base salary range for this role is $170,000 - $200,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, or  Seattle, WA, we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

This is a founding growth role for Maven Consumer, owning the full acquisition and retention funnel from brand-to-performance, paid to organic, channel strategy to experimentation infrastructure. The role requires equal parts strategist and operator: someone who can set the strategy and roll up their sleeves to make it happen. Reporting to the General Manager, Consumer, this leader will work in close partnership with the core consumer teams and Maven's enterprise marketing and creative teams.

We're looking for someone who has built consumer growth engines from scratch, knows what DTC health looks like at scale, and can bring that playbook to a category where trust and outcomes are critical. Perhaps you’re a former founder, generalist growth hacker, or just a growth-obsessed operator who takes extreme ownership and thoughtful risks to find novel, creative growth channels that have massive impact.

As the Director of Growth, Consumer at Maven, you will:

Acquisition

• Build and own Maven Consumer's paid acquisition strategy across channels: paid social, SEM, influencer, podcast, OOH, and emerging, with a focus on CAC efficiency and quality subscribers
• Own creative strategy in partnership with brand: strong POV on what messaging and formats convert, and a track record testing into breakthrough creative
• Develop and scale an SEO/content strategy that builds durable organic traffic over time
• Own Maven's consumer web presence, partnering with Product and Design to optimize site performance, landing pages, and conversion across the funnel, working with the enterprise team to ensure continuity of performance across Maven's business lines

Conversion & Retention

• Partner with Product to optimize onboarding, activation, and in-app conversion
• Own lifecycle marketing (email, push, SMS) from strategy through execution, with a focus on engagement, habit formation, and reducing churn
• Build and run an experimentation program and create the infrastructure to learn fast and improve

Team & Performance

• Define and track the growth KPIs that matter: CAC, LTV, payback period, activation rate, retention curves
• Lead a lean, high-output growth team of FTEs, freelancers, and agency partners; hire well and develop the people you hire
• Partner with Finance on budget planning and channel-level ROI reporting
• Bring consumer health market intelligence: competitive landscape, channel trends, and regulatory considerations to the broader team

We’re looking for you to bring:

• 10+ years in growth or performance marketing, with at least 4 years in consumer health, wellness, or a DTC subscription business 
• Track record owning and scaling paid acquisition budgets from $0 to $MM annually with measurable CAC/LTV results
• Hands-on experience in paid social (Meta, TikTok), SEM, and lifecycle tooling (Braze, Iterable, or equivalent) - you can dig into the data yourself, not just direct others to do it
• Uses AI as a force multiplier across the growth stack, from creative testing and copy iteration to analytics and campaign optimization — and expects the team to do the same
• Strong creative judgment: you know what good looks like, can brief and evaluate creative, and have moved metrics with it
• Fluent in growth analytics and comfortable building your own analyses — SQL a strong plus, Mixpanel/Amplitude fluency expected

The base salary range for this role is $170,000 - $200,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, or  Seattle, WA, we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.