Director, CRM
penninteractive • Philadelphia, PA
No Relocation
Posted: June 22, 2026
Job Description
About the Work
- Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
- Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
- Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
- Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
- Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
- Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
About You:
- Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
- Strong analytical capabilities to interpret data and track performance
- Proven managerial and critical thinking skills required
- Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
#LI-REMOTE
Additional Content
About the Work
- Strategic Leadership: Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet)
- Owner of Promo, CRM & Retention Strategy: Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
- Omni-channel Management: Managing marketing communications across email, SMS, push, retail and paid channels
- Martech Stakeholder: work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove)
- Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
- Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
About You:
- Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
- Strong analytical capabilities to interpret data and track performance
- Proven managerial and critical thinking skills required
- Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
#LI-REMOTE