Digital Marketing Specialist
Pavago • South Africa • Pakistan
No Relocation
Posted: April 13, 2026
Job Description
Job Title: Digital Marketing Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO.
This is a hands-on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data-driven decisions.
You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels.
What You’ll Own
Google Ads & Paid Search (Primary Focus)
- Manage and optimize Google Ads campaigns across search, display, and remarketing.
- Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals.
- Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
- Identify optimization opportunities and provide data-driven recommendations.
- Prepare performance summaries and insights for internal stakeholders.
Social Media Engagement & Execution
- Manage day-to-day engagement across Instagram, Facebook, and LinkedIn.
- Respond to comments, messages, and interactions in a timely and professional manner.
- Support content scheduling, caption writing, and post optimization.
- Track engagement metrics and identify opportunities for growth.
- Collaborate with creative and strategy teams to align messaging and campaigns.
SEO & Organic Performance
- Conduct keyword research and competitive analysis using tools like SEMrush.
- Support on-page SEO including metadata, content optimization, and internal linking.
- Assist with technical SEO audits and recommendations.
- Monitor rankings, organic traffic, and performance trends.
- Identify content opportunities based on search demand and gaps.
Reporting & Performance Tracking
- Track and analyze performance across paid, social, and organic channels.
- Prepare reports with clear insights and actionable recommendations.
- Maintain organized documentation of campaign updates and optimizations.
Must-Have Experience & Skills
- 3+ years of hands-on Google Ads management (execution, not just oversight).
- 3+ years of managing social media platforms and engagement.
- Proven experience in SEO using tools like SEMrush or equivalent.
- Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
- Proficiency with Google Analytics (GA4) for performance analysis.
- Ability to manage multiple campaigns or client accounts simultaneously.
- Strong written communication skills and attention to detail.
- Ability to work independently in a remote environment.
Key Metrics for Success
- Paid campaigns consistently improving performance over time.
- Strong engagement growth across social media channels.
- Increased SEO visibility, rankings, and organic traffic.
- Accuracy and quality of reporting and insights.
- Ability to manage and optimize multiple campaigns effectively.
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Additional Content
Job Title: Digital Marketing Specialist
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO.
This is a hands-on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data-driven decisions.
You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels.
What You’ll Own
Google Ads & Paid Search (Primary Focus)
- Manage and optimize Google Ads campaigns across search, display, and remarketing.
- Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals.
- Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
- Identify optimization opportunities and provide data-driven recommendations.
- Prepare performance summaries and insights for internal stakeholders.
Social Media Engagement & Execution
- Manage day-to-day engagement across Instagram, Facebook, and LinkedIn.
- Respond to comments, messages, and interactions in a timely and professional manner.
- Support content scheduling, caption writing, and post optimization.
- Track engagement metrics and identify opportunities for growth.
- Collaborate with creative and strategy teams to align messaging and campaigns.
SEO & Organic Performance
- Conduct keyword research and competitive analysis using tools like SEMrush.
- Support on-page SEO including metadata, content optimization, and internal linking.
- Assist with technical SEO audits and recommendations.
- Monitor rankings, organic traffic, and performance trends.
- Identify content opportunities based on search demand and gaps.
Reporting & Performance Tracking
- Track and analyze performance across paid, social, and organic channels.
- Prepare reports with clear insights and actionable recommendations.
- Maintain organized documentation of campaign updates and optimizations.
Must-Have Experience & Skills
- 3+ years of hands-on Google Ads management (execution, not just oversight).
- 3+ years of managing social media platforms and engagement.
- Proven experience in SEO using tools like SEMrush or equivalent.
- Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
- Proficiency with Google Analytics (GA4) for performance analysis.
- Ability to manage multiple campaigns or client accounts simultaneously.
- Strong written communication skills and attention to detail.
- Ability to work independently in a remote environment.
Key Metrics for Success
- Paid campaigns consistently improving performance over time.
- Strong engagement growth across social media channels.
- Increased SEO visibility, rankings, and organic traffic.
- Accuracy and quality of reporting and insights.
- Ability to manage and optimize multiple campaigns effectively.
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding