Digital Marketing Analyst, Agency or Ecommerce Background

Reporting to: Director of Performance

About the Role
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. We have a unique role for a performance marketing analyst / manager to work at the cutting edge of e-commerce, social commerce and AI, who will suit a self starter which is keen to leave their mark in data and marketing. 

Key Responsibilities

Campaign Data Management

• Support account managers to ensure they have relevant data for client performance
• Optimise and automate analysis processes to maximise return for client and identify for account managers where they are gaps in performance
• Provide data transparency through reports from senior to junior staff, and clients
• Lead paid social opportunities within the business and shape data and performance communications in the agency
• Evangelise data story telling

AI and Revenue Generation

• Build an AI and data pipeline that enables the team spot revenue and costs opportunities 
• Build opportunities into plans for clients and present ideas back to clients
• Explore and implement AI agent solutions to improve efficiency in reporting, research, and campaign management.
• Support data integrity across platforms, ensuring consistency and accuracy.
• Ensure data security is a top priority for all clients
  
  
  

Reporting to: Director of PerformanceAbout the Role Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing ...

Skills & Experience

• Strong knowledge of paid social platforms (Meta, TikTok, Google Ads).
• Proficiency in SQL and Python for data analysis and automation is a plus
• Experience with APIs and data integration.
• Strong Excel/Google Sheets skills.
• Understanding and demonstrated usage of of AI LLM and agent frameworks is required
• Experience or knowledge of building or deploying AI agents for automation, data analysis, or research tasks would be a plus
• Ability to understand marketing data and translate into actionable recommendations.
• Experience in building data pipelines is a plus
• Experience in an agency setting, e-commerce or digital brand is a plus.
  
  

Personal Attributes

• Analytical thinker with attention to detail.
• Problem-solver with a focus on efficiency.
• Curious about AI applications in marketing and operations.
• Comfortable working independently and with cross-functional teams.
• Excellent written and verbal communication skills
  
  
• Self starter
  

Reporting to: Director of Performance

About the Role
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing everything from live commerce and affiliates to paid media and trading strategy. We have a unique role for a performance marketing analyst / manager to work at the cutting edge of e-commerce, social commerce and AI, who will suit a self starter which is keen to leave their mark in data and marketing. 

Key Responsibilities

Campaign Data Management

• Support account managers to ensure they have relevant data for client performance
• Optimise and automate analysis processes to maximise return for client and identify for account managers where they are gaps in performance
• Provide data transparency through reports from senior to junior staff, and clients
• Lead paid social opportunities within the business and shape data and performance communications in the agency
• Evangelise data story telling

AI and Revenue Generation

• Build an AI and data pipeline that enables the team spot revenue and costs opportunities 
• Build opportunities into plans for clients and present ideas back to clients
• Explore and implement AI agent solutions to improve efficiency in reporting, research, and campaign management.
• Support data integrity across platforms, ensuring consistency and accuracy.
• Ensure data security is a top priority for all clients
  
  
  

Reporting to: Director of PerformanceAbout the Role Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, managing ...

Skills & Experience

• Strong knowledge of paid social platforms (Meta, TikTok, Google Ads).
• Proficiency in SQL and Python for data analysis and automation is a plus
• Experience with APIs and data integration.
• Strong Excel/Google Sheets skills.
• Understanding and demonstrated usage of of AI LLM and agent frameworks is required
• Experience or knowledge of building or deploying AI agents for automation, data analysis, or research tasks would be a plus
• Ability to understand marketing data and translate into actionable recommendations.
• Experience in building data pipelines is a plus
• Experience in an agency setting, e-commerce or digital brand is a plus.
  
  

Personal Attributes

• Analytical thinker with attention to detail.
• Problem-solver with a focus on efficiency.
• Curious about AI applications in marketing and operations.
• Comfortable working independently and with cross-functional teams.
• Excellent written and verbal communication skills
  
  
• Self starter