Content Writer - Dayshift / Pure Onsite Work Setup

• Develop and execute SEO and AEO-driven content strategies aligned with commercial objectives.
• Identify high-intent search queries, prompts, and topics relevant to each business division.
• Create content designed to rank in both traditional search engines and AI-generated responses.
• Write and optimise website landing pages for each division (solids, liquids, consulting, managed services).
• Structure content to improve rankings, engagement, and conversion (clear headings, schema-aware formatting, FAQs, etc.).
• Continuously update and refine existing content to improve performance.
• Create content targeting conversational queries and AI search prompts.
• Structure answers in a way that increases likelihood of being surfaced in AI tools.
• Build topical authority through clustered content and internal linking strategies.
• Produce high-quality blogs, articles, and educational content aligned to industry pain points.
• Develop social media content to support brand awareness and distribution.
• Translate technical waste services concepts into clear, engaging, and commercially relevant content.
• Work across multiple business units, tailoring tone, messaging, and positioning to each division.
• Ensure consistency in brand voice while respecting differences between service lines.
• Collaborate with internal stakeholders to capture technical knowledge and project insights.
• Support content creation with basic design assets using Adobe Suite and/or Canva.
• Produce simple visual content (social posts, blog graphics, diagrams) to enhance engagement.
• Maintain consistency with brand guidelines across all visual outputs.
• Work closely with the Group Marketing Manager to prioritise content initiatives.
• Participate in daily check-ins to align on priorities, output, and performance.
• Collaborate with sales and operational teams to identify content opportunities tied to real customer demand.
• Track content performance (traffic, rankings, engagement, conversions).
• Continuously refine content based on data and insights.
• Identify gaps in content coverage and proactively propose new opportunities.

Develop and execute SEO and AEO-driven content strategies aligned with commercial objectives.Identify high-intent search queries, prompts, and topics relevant to each business division.Create content designed to rank in both traditional search engines ...

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in SEO-focused content writing (B2B preferred).
• Experience writing structured, search-driven content that ranks and converts.
• Exposure to AEO (Answer Engine Optimisation) or strong understanding of AI-driven search behaviour.
• Strong ability to write clear, structured, and authoritative content.
• Ability to break down technical or industrial topics into accessible language.
• Keyword research and search intent exposure
• On-page SEO best practices
• Content structuring for search and AI visibility
• Proficiency in Canva is essential.
• Experience with Adobe Creative Suite, highly advantageous.
• Ability to produce clean, on-brand supporting visuals.
• Familiarity with CMS platforms (e.g. WordPress or similar).
• Experience with SEO tools (e.g. Ahrefs, SEMrush, Surfer or equivalents).
• Comfortable working within structured content workflows and shared drives.
• Highly organised with the ability to manage multiple content streams across divisions.
• Comfortable working in a fast-paced, multi-entity environment.
• Able to take direction but also proactively identify opportunities.
• Strong written and verbal English communication skills.
• Confident working with technical stakeholders and extracting information.
• Ability to align with marketing leadership and execute against strategy.

• Develop and execute SEO and AEO-driven content strategies aligned with commercial objectives.
• Identify high-intent search queries, prompts, and topics relevant to each business division.
• Create content designed to rank in both traditional search engines and AI-generated responses.
• Write and optimise website landing pages for each division (solids, liquids, consulting, managed services).
• Structure content to improve rankings, engagement, and conversion (clear headings, schema-aware formatting, FAQs, etc.).
• Continuously update and refine existing content to improve performance.
• Create content targeting conversational queries and AI search prompts.
• Structure answers in a way that increases likelihood of being surfaced in AI tools.
• Build topical authority through clustered content and internal linking strategies.
• Produce high-quality blogs, articles, and educational content aligned to industry pain points.
• Develop social media content to support brand awareness and distribution.
• Translate technical waste services concepts into clear, engaging, and commercially relevant content.
• Work across multiple business units, tailoring tone, messaging, and positioning to each division.
• Ensure consistency in brand voice while respecting differences between service lines.
• Collaborate with internal stakeholders to capture technical knowledge and project insights.
• Support content creation with basic design assets using Adobe Suite and/or Canva.
• Produce simple visual content (social posts, blog graphics, diagrams) to enhance engagement.
• Maintain consistency with brand guidelines across all visual outputs.
• Work closely with the Group Marketing Manager to prioritise content initiatives.
• Participate in daily check-ins to align on priorities, output, and performance.
• Collaborate with sales and operational teams to identify content opportunities tied to real customer demand.
• Track content performance (traffic, rankings, engagement, conversions).
• Continuously refine content based on data and insights.
• Identify gaps in content coverage and proactively propose new opportunities.

Develop and execute SEO and AEO-driven content strategies aligned with commercial objectives.Identify high-intent search queries, prompts, and topics relevant to each business division.Create content designed to rank in both traditional search engines ...

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in SEO-focused content writing (B2B preferred).
• Experience writing structured, search-driven content that ranks and converts.
• Exposure to AEO (Answer Engine Optimisation) or strong understanding of AI-driven search behaviour.
• Strong ability to write clear, structured, and authoritative content.
• Ability to break down technical or industrial topics into accessible language.
• Keyword research and search intent exposure
• On-page SEO best practices
• Content structuring for search and AI visibility
• Proficiency in Canva is essential.
• Experience with Adobe Creative Suite, highly advantageous.
• Ability to produce clean, on-brand supporting visuals.
• Familiarity with CMS platforms (e.g. WordPress or similar).
• Experience with SEO tools (e.g. Ahrefs, SEMrush, Surfer or equivalents).
• Comfortable working within structured content workflows and shared drives.
• Highly organised with the ability to manage multiple content streams across divisions.
• Comfortable working in a fast-paced, multi-entity environment.
• Able to take direction but also proactively identify opportunities.
• Strong written and verbal English communication skills.
• Confident working with technical stakeholders and extracting information.
• Ability to align with marketing leadership and execute against strategy.