Content Editor, Creative Production

Description

• As a Content Editor on the Creative Production team, you will edit and refine engaging still and short-formvideo content for Whole Foods Market Organic (WFM OG) social and brand channels. This role combinespost-production

Description

• As a Content Editor on the Creative Production team, you will edit and refine engaging still and short-form video content for Whole Foods Market Organic (WFM OG) social and brand channels. This role combines post-production editing with basic social-first photography and video shooting to support content creation needs. You'll collaborate with content producers, social strategists, and creative partners to deliver polished, on-brand content that resonates across digital platforms. Key job responsibilities • Edit and assemble short-form video content for social platforms including TikTok, Instagram Reels, and Facebook, ensuring alignment with WFM OG brand standards. • Refine still photography and video assets captured during productions, applying color correction, audio mixing, motion graphics, and text overlays as needed. • Capture basic social-first still photography and short-form video content using mobile and professional equipment when needed to support campaign timelines. • Write engaging, on-brand social copy for captions, headlines, and in-feed text that complements visual content and drives audience engagement. • Transform raw footage into compelling social-first narratives that drive engagement and reflect current platform trends. • Collaborate with Content Producers to review footage, provide creative input during pre-production, and ensure editorial vision is achievable. • Optimize content for various aspect ratios, platform specifications, and campaign requirements across social and digital channels. • Maintain organized project files, version control, and asset libraries to support efficient workflows and content repurposing. • Partner with Social, Creative, and cross-functional teams to incorporate feedback, iterate quickly, and meet tight deadlines. • Stay current on social media trends, editing techniques, copywriting best practices, and platform algorithms to keep content fresh and relevant. • Support the Creative Production team in developing style guides, templates, and editorial standards for consistent brand expression.

Basic Qualifications

• - Advanced proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar) and photo editing tools (Adobe Photoshop, Lightroom). - Strong understanding of social media platforms—especially TikTok, Instagram, and Facebook—and how to edit specifically for each platform's unique format and audience. - Basic proficiency with cameras, lighting, and audio gear for social-first still and video capture. - Excellent social copywriting skills with ability to craft platform-specific captions, hooks, and calls-to-action that align with brand voice and drive engagement. - Experience with motion graphics, text animation, and basic visual effects (After Effects knowledge is a plus). - Solid grasp of color grading, audio editing, and sound design to enhance storytelling quality. - Ability to work efficiently under tight deadlines while maintaining high creative standards and attention to detail. - Strong communication and collaboration skills to work effectively with producers, creatives, and stakeholders. - Creative eye for pacing, composition, and storytelling that drives engagement and brand connection. - Understanding of content performance metrics and ability to adapt editorial approach based on insights.

Preferred Qualifications