Business Development Representative (BDR)
Liferaft • Halifax, Nova Scotia, Canada • Toronto, Ontario, Canada
Posted: August 18, 2026
Job Description
About Liferaft
Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.
Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.
About the Role
Liferaft is looking for a highly skilled and visionary Business Development Representative (BDR) The ideal candidate is a proactive go-getter with excellent communication skills and a natural ability to connect with others. This role will be hybrid in Halifax, NS, or fully remote within the Eastern, or Atlantic time zones in Canada.
Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers.
To thrive in this role, you'll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they're ready for a rendezvous with an Account Executive. If you're driven by results and relish teamwork, we want to get to know you better.
What you do as the Business Development Representative (BDR) at Liferaft
- Qualify leads from marketing campaigns as sales opportunities
- Contact potential clients from named account list through LinkedIn, phone calls and emails
- Present our product to potential clients using the guides and scripts provided
- Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact-find
- Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads
- Set up meetings or calls between prospective clients and Account Executives
- Meet regularly with assigned Account Executives to understand and support their prospecting strategy
- Deliver performance reports on a weekly, monthly, and quarterly basis
- Stay in the loop on the latest products, services, competitors and business development tools and techniques
What You Need to Get the Job Done
- Proven work experience as a Business Development Representative, Sales Account Executive or similar role
- Hands-on proficiency with diverse sales techniques, including the art of the cold calls
- Track record of achieving sales quotas
- Familiarity with CRM software, with a preference for Salesforce
- Familiarity with Marketing Automation software, with a preference for HubSpot
- Comfortable navigating MS Excel
- Understanding of sales performance metrics
- Excellent communication and negotiation skills
Additional Content
About Liferaft
Liferaft builds software that helps organizations find, understand, and act on potential risks from publicly available information. Our clients include corporate security teams around the world, including some of the world’s leading organizations. We’re a remote-first company committed to building a high-performing, values-driven team that operates with clarity, discipline, accountability, and care.
Liferaft was recently acquired by global security company Securitas, expanding our ability to deliver intelligence-led security at scale. Together, our technology and security solutions help these organizations protect their people, assets, and operations, making a meaningful impact in the world we live in.
About the Role
Liferaft is looking for a highly skilled and visionary Business Development Representative (BDR) The ideal candidate is a proactive go-getter with excellent communication skills and a natural ability to connect with others. This role will be hybrid in Halifax, NS, or fully remote within the Eastern, or Atlantic time zones in Canada.
Reporting to the Director, Marketing, you will uncover fresh business prospects by initiating contact and fostering relationships with potential customers.
To thrive in this role, you'll need a track record of converting leads from stellar marketing campaigns. Harness your communication prowess to build robust connections with customers, guiding them through the qualifying stages until they're ready for a rendezvous with an Account Executive. If you're driven by results and relish teamwork, we want to get to know you better.
What you do as the Business Development Representative (BDR) at Liferaft
- Qualify leads from marketing campaigns as sales opportunities
- Contact potential clients from named account list through LinkedIn, phone calls and emails
- Present our product to potential clients using the guides and scripts provided
- Qualify clients and identify those ready to view demos and meet with an Account Executive for deeper fact-find
- Work with the marketing team to proactively come up with new campaign ideas to garner targeted leads
- Set up meetings or calls between prospective clients and Account Executives
- Meet regularly with assigned Account Executives to understand and support their prospecting strategy
- Deliver performance reports on a weekly, monthly, and quarterly basis
- Stay in the loop on the latest products, services, competitors and business development tools and techniques
What You Need to Get the Job Done
- Proven work experience as a Business Development Representative, Sales Account Executive or similar role
- Hands-on proficiency with diverse sales techniques, including the art of the cold calls
- Track record of achieving sales quotas
- Familiarity with CRM software, with a preference for Salesforce
- Familiarity with Marketing Automation software, with a preference for HubSpot
- Comfortable navigating MS Excel
- Understanding of sales performance metrics
- Excellent communication and negotiation skills