Audience Growth Specialist
Prime System Solutions • Cape Town, Western Cape, South Africa • Johannesburg North, Gauteng, South Africa
Posted: August 18, 2026
Job Description
We’re looking for an Audience Growth Specialist to manage and optimize digital distribution across social media and organic search. The role focuses on growing reach, engagement, website traffic, and organic visibility rather than creating content.
Key Responsibilities
- Manage daily publishing across LinkedIn, Instagram, Facebook, X, and emerging platforms
- Build and maintain social media publishing calendars
- Optimize posts for each platform, including hashtags, formatting, tagging, and accessibility
- Monitor comments, DMs, and brand mentions
- Support employee and executive social media advocacy
- Analyze social performance and identify opportunities to improve reach, engagement, followers, and referral traffic
- Execute technical and on-page SEO, including keyword research, metadata, internal linking, image optimization, and structured content
- Monitor website SEO health, indexing, crawlability, Core Web Vitals, and search rankings
3–6+ years in social media, SEO, digital marketing, or audience growth
Proven experience growing owned digital channels
Strong understanding of social platforms, algorithms, and engagement
Hands-on SEO experience with Google Search Console, SEMrush, Ahrefs, or similar
Experience with website CMS platforms
Strong analytical and reporting skills
Highly organized with excellent attention to detail
Comfortable working in a fast-paced, high-growth environment
Familiarity with AI-powered marketing and SEO tools
Additional Content
We’re looking for an Audience Growth Specialist to manage and optimize digital distribution across social media and organic search. The role focuses on growing reach, engagement, website traffic, and organic visibility rather than creating content.
Key Responsibilities
- Manage daily publishing across LinkedIn, Instagram, Facebook, X, and emerging platforms
- Build and maintain social media publishing calendars
- Optimize posts for each platform, including hashtags, formatting, tagging, and accessibility
- Monitor comments, DMs, and brand mentions
- Support employee and executive social media advocacy
- Analyze social performance and identify opportunities to improve reach, engagement, followers, and referral traffic
- Execute technical and on-page SEO, including keyword research, metadata, internal linking, image optimization, and structured content
- Monitor website SEO health, indexing, crawlability, Core Web Vitals, and search rankings
3–6+ years in social media, SEO, digital marketing, or audience growth
Proven experience growing owned digital channels
Strong understanding of social platforms, algorithms, and engagement
Hands-on SEO experience with Google Search Console, SEMrush, Ahrefs, or similar
Experience with website CMS platforms
Strong analytical and reporting skills
Highly organized with excellent attention to detail
Comfortable working in a fast-paced, high-growth environment
Familiarity with AI-powered marketing and SEO tools