Audience Deputy, Strategy and Enterprise

The New York Times is seeking an Audience Deputy, Strategy and Enterprise to define and action ambitious new approaches for growing our global readership. This person will act as the primary bridge between the newsroom and key enterprise departments like Product, Partnerships, Growth and Comms on newsroomwide priorities to ensure we are pulling all editorial and product levers to build engaged audiences at scale. You will report to the Newsroom Audience Director, helping them ensure our audience strategy is both ambitious and operationally rigorous as well as defining team norms and career ladders to support managers across functions.

The ideal candidate is a systems-thinker who is eager to partner on cross-functional strategic projects while keeping a pulse on the rapidly evolving AI and platform landscape. We are looking for a proactive leader who is as adept at redeploying resources for sudden shifts as they are at architecting long-term growth for new audiences. 

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

• Quickly and effectively marshal audience team resources to prioritize new work in a changing platform landscape or to higher-priority projects
• Seed experimentation across the newsroom audience functions by identifying opportunities, tracking progress and, when appropriate, operationalizing new ways of working
• Identify and execute new audience goals and targets for the newsroom, such as international or regional audiences
• Establish a function dedicated to tracking and programming our journalism on emerging platforms, particularly AI platforms where we have commercial agreements 
• Ensure critical information, strategy changes and insights are shared effectively across newsroom and enterprise teams
• Serve as the primary point of contact between the newsroom audience team, enterprise departments and stakeholders across portfolio brands
• In collaboration with Product, Data and AI initiatives teams, create and rigorously test new, efficient audience tools, dashboards and insights, ensuring teams across the company have input, access and insight into the results
• Oversee how we translate off-platform signals about The Times's credibility and turn them actionable recommendations for newsroom, Brand and Comms leaderships
• With the Strategy and Ops lead, define explicit team norms and standardize hiring practices, career ladders and development milestones to support new managers and hires across all functions
• Audit, maintain and manage vendor relationships, overseeing the budget and ensuring consistent training for newsroom staff on all external tools
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
• This role reports to the Newsroom Audience Director

Basic Qualifications

• 10+ years of work experience in digital media publishing or digital product development
• 5+ years of management and leadership experience
• Experience working in a fast-paced news environment
• Demonstrated operational skills to execute strategies and cross-functional teamwork
• Demonstrated ability as a strong analytical thinker
• Facility with audience data and making data-informed strategic decisions
• Passion for The New York Times mission and commitment to be part of our innovation and growth

Preferred Qualifications:

• Demonstrated interest in and understanding of news media, audience strategies and Generative AI technologies 
• Ability to manage competing priorities and excellent interpersonal, analytical and communication skills

REQ-019997

The New York Times is seeking an Audience Deputy, Strategy and Enterprise to define and action ambitious new approaches for growing our global readership. This person will act as the primary bridge between the newsroom and key enterprise departments like Product, Partnerships, Growth and Comms on newsroomwide priorities to ensure we are pulling all editorial and product levers to build engaged audiences at scale. You will report to the Newsroom Audience Director, helping them ensure our audience strategy is both ambitious and operationally rigorous as well as defining team norms and career ladders to support managers across functions.

The ideal candidate is a systems-thinker who is eager to partner on cross-functional strategic projects while keeping a pulse on the rapidly evolving AI and platform landscape. We are looking for a proactive leader who is as adept at redeploying resources for sudden shifts as they are at architecting long-term growth for new audiences. 

This is an in-office position, based in New York City and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance.

Responsibilities:

• Quickly and effectively marshal audience team resources to prioritize new work in a changing platform landscape or to higher-priority projects
• Seed experimentation across the newsroom audience functions by identifying opportunities, tracking progress and, when appropriate, operationalizing new ways of working
• Identify and execute new audience goals and targets for the newsroom, such as international or regional audiences
• Establish a function dedicated to tracking and programming our journalism on emerging platforms, particularly AI platforms where we have commercial agreements 
• Ensure critical information, strategy changes and insights are shared effectively across newsroom and enterprise teams
• Serve as the primary point of contact between the newsroom audience team, enterprise departments and stakeholders across portfolio brands
• In collaboration with Product, Data and AI initiatives teams, create and rigorously test new, efficient audience tools, dashboards and insights, ensuring teams across the company have input, access and insight into the results
• Oversee how we translate off-platform signals about The Times's credibility and turn them actionable recommendations for newsroom, Brand and Comms leaderships
• With the Strategy and Ops lead, define explicit team norms and standardize hiring practices, career ladders and development milestones to support new managers and hires across all functions
• Audit, maintain and manage vendor relationships, overseeing the budget and ensuring consistent training for newsroom staff on all external tools
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
• This role reports to the Newsroom Audience Director

Basic Qualifications

• 10+ years of work experience in digital media publishing or digital product development
• 5+ years of management and leadership experience
• Experience working in a fast-paced news environment
• Demonstrated operational skills to execute strategies and cross-functional teamwork
• Demonstrated ability as a strong analytical thinker
• Facility with audience data and making data-informed strategic decisions
• Passion for The New York Times mission and commitment to be part of our innovation and growth

Preferred Qualifications:

• Demonstrated interest in and understanding of news media, audience strategies and Generative AI technologies 
• Ability to manage competing priorities and excellent interpersonal, analytical and communication skills

REQ-019997