Associate Creative Director

Job Description

The Associate Creative Director is the primary visual creative lead for the K-12 Individual business, responsible for developing compelling creative that brings our programs, destinations, and customer experiences to life. 

Through strong design, storytelling, and execution, this role helps families envision what is possible through travel while driving enrollment growth across our portfolio. Working alongside a Copywriter and agency partners, you will help shape a modern, digital-first creative capability across social, web, email, video, and direct mail. 

Key Responsibilities 

• Develop creative across paid social, display, email, web, landing pages, video, and direct mail. 

• Turn authentic student, parent, and educator experiences into compelling campaigns and customer stories. 

• Translate business goals, audience insights, and marketing strategies into creative concepts that drive engagement and enrollment. 

• Apply testing results, customer feedback, and performance insights to continuously improve creative effectiveness. 

• Partner with a Copywriter, marketers, strategists, and agency partners to bring ideas to life. 

• Manage projects from concept through delivery, whether creating the work yourself or directing external resources. 

• Champion high standards of creative quality, craft, and consistency. 

• Leverage AI-assisted tools and workflows to accelerate ideation, content creation, asset adaptation, and production. 

What You’ll Bring 

• 4–6+ years of experience in design, art direction, creative development, or integrated marketing. 

• Strong portfolio demonstrating concept-driven, multi-channel campaign work. 

• Experience creating both brand-building and performance-oriented creative. 

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. 

• Experience developing creative across social, email, web, landing pages, display advertising, video, and direct mail. 

• Working knowledge of video editing, motion graphics, and short-form content creation. 

• Understanding of customer journeys, user experience principles, and digital engagement best practices. 

• Ability to take projects from concept through execution while managing multiple priorities and deadlines. 

• Experience leveraging AI-assisted creative tools and workflows. 

• Direct mail creative experience and working knowledge of print production preferred. 

• Strong collaboration, communication, and presentation skills. 

Who You Are 

• You believe experiences can change lives—and great creative helps families envision what’s possible. 

• You know how to turn authentic customer moments into work that inspires action. 

• You balance creative instincts with customer insights and results. 

• You are comfortable moving between big ideas and hands-on execution. 

• Strong collaborator, you thrive in environments where you can create, influence, and build. 

What Success Looks Like 

• Creative work strengthens the brand and contributes to enrollment growth. 

• Student and family experiences are brought to life through meaningful and effective creative. 

• Campaigns improve through testing, insights, and continuous optimization. 

• Agency partners operate within clear creative standards and direction. 

• AI-enabled workflows improve the speed and scalability of creative output. 

Portfolio required for consideration. 

Work Perks:

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment

Job Description

The Associate Creative Director is the primary visual creative lead for the K-12 Individual business, responsible for developing compelling creative that brings our programs, destinations, and customer experiences to life. 

Through strong design, storytelling, and execution, this role helps families envision what is possible through travel while driving enrollment growth across our portfolio. Working alongside a Copywriter and agency partners, you will help shape a modern, digital-first creative capability across social, web, email, video, and direct mail. 

Key Responsibilities 

• Develop creative across paid social, display, email, web, landing pages, video, and direct mail. 

• Turn authentic student, parent, and educator experiences into compelling campaigns and customer stories. 

• Translate business goals, audience insights, and marketing strategies into creative concepts that drive engagement and enrollment. 

• Apply testing results, customer feedback, and performance insights to continuously improve creative effectiveness. 

• Partner with a Copywriter, marketers, strategists, and agency partners to bring ideas to life. 

• Manage projects from concept through delivery, whether creating the work yourself or directing external resources. 

• Champion high standards of creative quality, craft, and consistency. 

• Leverage AI-assisted tools and workflows to accelerate ideation, content creation, asset adaptation, and production. 

What You’ll Bring 

• 4–6+ years of experience in design, art direction, creative development, or integrated marketing. 

• Strong portfolio demonstrating concept-driven, multi-channel campaign work. 

• Experience creating both brand-building and performance-oriented creative. 

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma. 

• Experience developing creative across social, email, web, landing pages, display advertising, video, and direct mail. 

• Working knowledge of video editing, motion graphics, and short-form content creation. 

• Understanding of customer journeys, user experience principles, and digital engagement best practices. 

• Ability to take projects from concept through execution while managing multiple priorities and deadlines. 

• Experience leveraging AI-assisted creative tools and workflows. 

• Direct mail creative experience and working knowledge of print production preferred. 

• Strong collaboration, communication, and presentation skills. 

Who You Are 

• You believe experiences can change lives—and great creative helps families envision what’s possible. 

• You know how to turn authentic customer moments into work that inspires action. 

• You balance creative instincts with customer insights and results. 

• You are comfortable moving between big ideas and hands-on execution. 

• Strong collaborator, you thrive in environments where you can create, influence, and build. 

What Success Looks Like 

• Creative work strengthens the brand and contributes to enrollment growth. 

• Student and family experiences are brought to life through meaningful and effective creative. 

• Campaigns improve through testing, insights, and continuous optimization. 

• Agency partners operate within clear creative standards and direction. 

• AI-enabled workflows improve the speed and scalability of creative output. 

Portfolio required for consideration. 

Work Perks:

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment