AI Marketing Automation Specialist

We are hiring a highly skilled, AI-native Marketing Automation Specialist (Virtual Assistant) to manage, integrate, and continuously optimize artificial intelligence tools across our entire marketing operation. This is an execution-heavy role built for someone who understands how AI systems work together across the full marketing funnel — and who takes personal ownership of ensuring those systems are adopted and running daily.

This role covers nine core AI-powered domains: Content Generation, Campaign Management, Graphic Design, SEO/GEO, Social Media, Competitive Analysis, Messaging & Branding, Ad Management, and Digital Asset Management. You will not only execute within each domain — you will drive team-wide integration so that AI tools become the default, not the exception, in every workflow.

Key Responsibilities:

Content Generation AI

• Execute AI-powered content production across blogs, emails, landing pages, video scripts, social captions, and ad copy using tools such as Claude, ChatGPT, Jasper, or Copy.ai
• Build, maintain, and iterate on prompt libraries and content templates that enforce brand voice and messaging standards
• Manage QA workflows to review, refine, and approve AI-generated content before publication
• Repurpose long-form content into short-form assets across channels using AI workflows
• Document all content workflows and prompt systems as SOPs for team repeatability

 

Campaign Management AI

• Set up and manage AI-driven campaign orchestration across email, paid, and organic channels
• Use predictive AI tools to identify optimal send times, audience segments, and campaign triggers
• Monitor campaign performance in real time and action AI-generated optimization recommendations
• Build and maintain campaign calendars using AI scheduling and workflow automation tools
• Ensure all campaign tasks are executed against documented SOPs with clear performance benchmarks

 

Graphic Design AI

• Produce on-brand visual assets using AI design platforms such as Midjourney, Adobe Firefly, Canva AI, or DALL-E
• Develop and maintain brand-consistent prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnails
• Support short-form and long-form video production including AI-generated hooks, b-roll, and caption overlays
• Assist with basic video editing and asset repurposing workflows using AI-assisted tools
• Deliver creative assets on brief, on time, and within brand standards for all channel needs

 

SEO / GEO AI

• Execute AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization using tools such as Surfer SEO, Clearscope, or SEMrush AI
• Generate content outlines, meta data, and SEO drafts; upload and format into CMS platforms
• Lead Generative Engine Optimization (GEO) execution — structuring content so it surfaces in AI-generated answers on ChatGPT, Perplexity, and Google SGE
• Track and report both traditional SERP rankings and AI search visibility metrics weekly
• Support basic technical SEO tasks including internal linking, schema markup, and page speed flagging

 

Social Media Management AI

• Create, schedule, and publish AI-driven content across all platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube Shorts) using tools such as Hootsuite AI, Sprout Social, or Publer
• Use AI sentiment analysis tools to monitor brand mentions, engagement trends, and reputational signals in real time
• Build automated content calendars that draw from AI content pools while maintaining platform-specific tone and format
• Monitor engagement and deliver weekly performance reports with AI-synthesized insights and recommended actions
• Repurpose PR wins, blog content, and campaign assets into social-ready formats using AI

 

Competitive Analysis AI

• Configure and run AI competitive intelligence tools (e.g., Crayon, Klue, or Kompyte) to monitor competitor campaigns, messaging, product updates, and pricing changes
• Deliver regular AI-synthesized competitive briefings to the marketing team and leadership
• Maintain a live competitive intelligence dashboard updated continuously through AI monitoring feeds
• Surface messaging gaps, whitespace opportunities, and market positioning insights from competitive data
• Research relevant publications, journalists, and thought leadership targets to support PR outreach

 

Messaging & Branding AI

• Use AI tools to develop, test, and refine brand messaging, value propositions, taglines, and positioning across channels
• Run AI-assisted A/B and multivariate messaging tests across email, ads, and web; report winning variants
• Build and maintain an AI-accessible brand knowledge base — tone of voice, persona definitions, messaging guardrails — so all AI outputs stay on-brand
• Generate media pitch drafts, press releases, and thought leadership content using AI with human review
• Enforce brand voice consistency across all AI-generated content through documented review checkpoints

 

Ad Management & Analysis AI

• Generate AI-assisted ad copy, headline variations, and creative assets for search, social, display, and programmatic campaigns
• Support campaign setup, audience configuration, and creative organization across Google, Meta, LinkedIn, and other ad platforms
• Leverage AI bidding and audience optimization tools (e.g., Google Performance Max, Meta Advantage+, Smartly) to improve ROAS and reduce CPA
• Build automated reporting pipelines that surface AI-generated insights on performance, creative fatigue, and budget efficiency
• Deliver weekly paid media performance reports with AI-synthesized analysis and actionable recommendations

 

Digital Asset Management & Website AI

• Manage an AI-enhanced DAM system (e.g., Bynder, Brandfolder, or Canto) to organize, tag, version, and retrieve all digital assets across the team
• Integrate AI tools into the website CMS for content personalization, chatbot functionality, dynamic landing pages, and on-page SEO
• Use AI-driven website analytics and heatmapping tools (e.g., Hotjar AI, Microsoft Clarity) to surface UX issues and conversion improvement opportunities
• Maintain asset governance — right asset, right format, right channel — using AI-powered workflow automation and approval routing
• Ensure all digital assets, including website pages, are current, on-brand, and accessible through documented asset management SOPs

AI Integration & Team Adoption

Owning tool adoption across the team is a non-negotiable part of this role. AI tools that go unused do not count as integrated.

• Build, maintain, and enforce SOPs that embed AI tools into daily, weekly, and monthly marketing workflows for every team member
• Conduct regular audits of tool usage across the team — identify gaps, coach laggards, and escalate blockers
• Create how-to documentation, short training guides, and prompt templates so team members can execute AI tasks independently
• Act as the internal AI marketing resource — evaluating new tools, running pilots, and making adoption recommendations
• Track and report on AI adoption metrics: tasks completed via AI vs. manually, time saved, and output volume
• Coordinate with any technical, IT, or operations stakeholders to ensure AI tools are securely and reliably integrated

We are hiring a highly skilled, AI-native Marketing Automation Specialist (Virtual Assistant) to manage, integrate, and continuously optimize artificial intelligence tools across our entire marketing operation. This is an execution-heavy role built fo...

Must-Have

• Hands-on experience using AI tools for marketing execution across two or more of the domains listed above
• Strong understanding of end-to-end marketing funnels — from awareness to conversion to retention
• Experience supporting multiple marketing channels simultaneously with consistent quality output
• Excellent written English, attention to detail, and strong editorial judgment on AI-generated content
• Comfortable working independently with SOPs, performance goals, and asynchronous communication
• Proven ability to document workflows and build repeatable systems

Nice-to-Have

• Experience with prompt engineering and building reusable AI prompt libraries
• Familiarity with GEO (Generative Engine Optimization) and AI search visibility strategies
• Background with marketing automation platforms such as HubSpot, Marketo, or ActiveCampaign
• Experience managing DAM systems and website CMS platforms (WordPress, Webflow, etc.)
• Understanding of data privacy regulations (GDPR, CCPA) in the context of AI-driven marketing

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

We are hiring a highly skilled, AI-native Marketing Automation Specialist (Virtual Assistant) to manage, integrate, and continuously optimize artificial intelligence tools across our entire marketing operation. This is an execution-heavy role built for someone who understands how AI systems work together across the full marketing funnel — and who takes personal ownership of ensuring those systems are adopted and running daily.

This role covers nine core AI-powered domains: Content Generation, Campaign Management, Graphic Design, SEO/GEO, Social Media, Competitive Analysis, Messaging & Branding, Ad Management, and Digital Asset Management. You will not only execute within each domain — you will drive team-wide integration so that AI tools become the default, not the exception, in every workflow.

Key Responsibilities:

Content Generation AI

• Execute AI-powered content production across blogs, emails, landing pages, video scripts, social captions, and ad copy using tools such as Claude, ChatGPT, Jasper, or Copy.ai
• Build, maintain, and iterate on prompt libraries and content templates that enforce brand voice and messaging standards
• Manage QA workflows to review, refine, and approve AI-generated content before publication
• Repurpose long-form content into short-form assets across channels using AI workflows
• Document all content workflows and prompt systems as SOPs for team repeatability

 

Campaign Management AI

• Set up and manage AI-driven campaign orchestration across email, paid, and organic channels
• Use predictive AI tools to identify optimal send times, audience segments, and campaign triggers
• Monitor campaign performance in real time and action AI-generated optimization recommendations
• Build and maintain campaign calendars using AI scheduling and workflow automation tools
• Ensure all campaign tasks are executed against documented SOPs with clear performance benchmarks

 

Graphic Design AI

• Produce on-brand visual assets using AI design platforms such as Midjourney, Adobe Firefly, Canva AI, or DALL-E
• Develop and maintain brand-consistent prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnails
• Support short-form and long-form video production including AI-generated hooks, b-roll, and caption overlays
• Assist with basic video editing and asset repurposing workflows using AI-assisted tools
• Deliver creative assets on brief, on time, and within brand standards for all channel needs

 

SEO / GEO AI

• Execute AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization using tools such as Surfer SEO, Clearscope, or SEMrush AI
• Generate content outlines, meta data, and SEO drafts; upload and format into CMS platforms
• Lead Generative Engine Optimization (GEO) execution — structuring content so it surfaces in AI-generated answers on ChatGPT, Perplexity, and Google SGE
• Track and report both traditional SERP rankings and AI search visibility metrics weekly
• Support basic technical SEO tasks including internal linking, schema markup, and page speed flagging

 

Social Media Management AI

• Create, schedule, and publish AI-driven content across all platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube Shorts) using tools such as Hootsuite AI, Sprout Social, or Publer
• Use AI sentiment analysis tools to monitor brand mentions, engagement trends, and reputational signals in real time
• Build automated content calendars that draw from AI content pools while maintaining platform-specific tone and format
• Monitor engagement and deliver weekly performance reports with AI-synthesized insights and recommended actions
• Repurpose PR wins, blog content, and campaign assets into social-ready formats using AI

 

Competitive Analysis AI

• Configure and run AI competitive intelligence tools (e.g., Crayon, Klue, or Kompyte) to monitor competitor campaigns, messaging, product updates, and pricing changes
• Deliver regular AI-synthesized competitive briefings to the marketing team and leadership
• Maintain a live competitive intelligence dashboard updated continuously through AI monitoring feeds
• Surface messaging gaps, whitespace opportunities, and market positioning insights from competitive data
• Research relevant publications, journalists, and thought leadership targets to support PR outreach

 

Messaging & Branding AI

• Use AI tools to develop, test, and refine brand messaging, value propositions, taglines, and positioning across channels
• Run AI-assisted A/B and multivariate messaging tests across email, ads, and web; report winning variants
• Build and maintain an AI-accessible brand knowledge base — tone of voice, persona definitions, messaging guardrails — so all AI outputs stay on-brand
• Generate media pitch drafts, press releases, and thought leadership content using AI with human review
• Enforce brand voice consistency across all AI-generated content through documented review checkpoints

 

Ad Management & Analysis AI

• Generate AI-assisted ad copy, headline variations, and creative assets for search, social, display, and programmatic campaigns
• Support campaign setup, audience configuration, and creative organization across Google, Meta, LinkedIn, and other ad platforms
• Leverage AI bidding and audience optimization tools (e.g., Google Performance Max, Meta Advantage+, Smartly) to improve ROAS and reduce CPA
• Build automated reporting pipelines that surface AI-generated insights on performance, creative fatigue, and budget efficiency
• Deliver weekly paid media performance reports with AI-synthesized analysis and actionable recommendations

 

Digital Asset Management & Website AI

• Manage an AI-enhanced DAM system (e.g., Bynder, Brandfolder, or Canto) to organize, tag, version, and retrieve all digital assets across the team
• Integrate AI tools into the website CMS for content personalization, chatbot functionality, dynamic landing pages, and on-page SEO
• Use AI-driven website analytics and heatmapping tools (e.g., Hotjar AI, Microsoft Clarity) to surface UX issues and conversion improvement opportunities
• Maintain asset governance — right asset, right format, right channel — using AI-powered workflow automation and approval routing
• Ensure all digital assets, including website pages, are current, on-brand, and accessible through documented asset management SOPs

AI Integration & Team Adoption

Owning tool adoption across the team is a non-negotiable part of this role. AI tools that go unused do not count as integrated.

• Build, maintain, and enforce SOPs that embed AI tools into daily, weekly, and monthly marketing workflows for every team member
• Conduct regular audits of tool usage across the team — identify gaps, coach laggards, and escalate blockers
• Create how-to documentation, short training guides, and prompt templates so team members can execute AI tasks independently
• Act as the internal AI marketing resource — evaluating new tools, running pilots, and making adoption recommendations
• Track and report on AI adoption metrics: tasks completed via AI vs. manually, time saved, and output volume
• Coordinate with any technical, IT, or operations stakeholders to ensure AI tools are securely and reliably integrated

We are hiring a highly skilled, AI-native Marketing Automation Specialist (Virtual Assistant) to manage, integrate, and continuously optimize artificial intelligence tools across our entire marketing operation. This is an execution-heavy role built fo...

Must-Have

• Hands-on experience using AI tools for marketing execution across two or more of the domains listed above
• Strong understanding of end-to-end marketing funnels — from awareness to conversion to retention
• Experience supporting multiple marketing channels simultaneously with consistent quality output
• Excellent written English, attention to detail, and strong editorial judgment on AI-generated content
• Comfortable working independently with SOPs, performance goals, and asynchronous communication
• Proven ability to document workflows and build repeatable systems

Nice-to-Have

• Experience with prompt engineering and building reusable AI prompt libraries
• Familiarity with GEO (Generative Engine Optimization) and AI search visibility strategies
• Background with marketing automation platforms such as HubSpot, Marketo, or ActiveCampaign
• Experience managing DAM systems and website CMS platforms (WordPress, Webflow, etc.)
• Understanding of data privacy regulations (GDPR, CCPA) in the context of AI-driven marketing

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work